Legal GTM Associate

Mercor•San Francisco, CA
•$120,000 - $130,000•Onsite

About The Position

Mercor is hiring a Legal GTM Associate to develop client and expert pipelines and support the growth of its legal business. The role focuses on identifying and engaging law firms, corporate legal departments, legal technology companies, and their decision-makers, while recruiting legal professionals for client and AI-lab projects. The associate will run outbound outreach, qualify client needs, support deals through proposal and review stages, and manage conversion across client and expert funnels. Working with Project Management, Operations, Legal, Product, and Engineering, the role will help deliver work for legal clients and create playbooks and processes as the business scales. The position is in person five days a week in San Francisco, New York, or London.

Requirements

  • 1–3 years of experience in law firm business development, legal tech sales, legal recruiting, paralegal or legal operations work, consulting, or outbound sales; legal or legal-adjacent experience is strongly preferred.
  • Understanding of how law firms and legal departments work, including decision-making, confidentiality, privilege, quality, billable time, and purchasing.
  • Strong familiarity with LinkedIn Sales Navigator or Recruiter and other sourcing or prospecting tools.
  • Ability to drive high conversion rates while managing multiple funnels.
  • Excellent written and verbal communication skills and the polish to engage credibly with partners, general counsel, and senior attorneys.
  • A track record of succeeding in fast-paced, results-driven environments such as startups, law firms, or consulting.
  • A scrappy, builder mindset; comfort with ambiguity and unglamorous work; and resilience in pursuing ambitious targets.

Nice To Haves

  • A JD, law school coursework, or experience at a legal tech, legal AI, or legal data company.
  • An existing network across BigLaw, mid-size firms, in-house legal teams, or alternative legal service providers.
  • Exposure to AI, data products, or technical stakeholders.
  • Familiarity with legal-sector confidentiality and data requirements, such as privilege, professional responsibility rules, and SOC 2.

Responsibilities

  • Build prospect pipelines using LinkedIn Sales Navigator, Clay, and other tools to identify and research law firms, corporate legal departments, legal tech companies, and decision-makers.
  • Conduct outbound outreach through email, LinkedIn, and warm introductions; develop and test sequences, book meetings, and qualify needs for the Client Services Sales Lead, Legal.
  • Support deals from preparation through procurement, conflicts, confidentiality, and security review, including preparing client materials, scoping documents, and proposals and joining client calls.
  • Source, vet, and recruit legal experts, including attorneys, former judicial clerks, paralegals, and compliance professionals, for client and AI-lab projects.
  • Manage conversion across client and expert pipelines and maintain clean CRM data.
  • Test client and expert sourcing channels, such as bar associations, law school alumni networks, legal communities, and industry events, and expand successful channels.
  • Partner with Project Managers, Operations, Legal, Product, and Engineering to deliver results for legal clients.
  • Develop playbooks, templates, and processes based on early wins as the legal business scales.

Benefits

  • Bi-annual performance bonus structure.
  • Generous equity grant vested over four years.
  • Up to $15,000 relocation bonus.
  • $10,000 housing bonus for employees living within 0.5 miles of the office.
  • $1,500 monthly meal stipend.
  • Free Equinox membership.
  • $200 monthly laundry reimbursement.
  • $200 monthly personal wellness reimbursement.
  • Health, dental, and vision insurance.
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