Leasing & Sales Consultant-The Heritage at Leesburg

Cortland•Leesburg, VA

About The Position

As a Leasing & Sales Consultant, you’ll drive occupancy and revenue at the community by combining proactive sales strategies with exceptional prospect and resident engagement. The role focuses on turning prospects into residents, creating a positive leasing experience, and helping residents feel proud to call Cortland home. The consultant manages the sales pipeline, follows up with prospects, uses consultative selling to identify needs and present solutions, and maintains accurate CRM records and lead activity reporting. The role also guides prospects through the leasing process, builds relationships that encourage loyalty and referrals, represents the community and its lifestyle, and responds effectively to objections. The position includes maintaining marketing programs and social media presence, planning resident events and engagement programs, adapting sales practices to market conditions and coaching, and consistently demonstrating professionalism, accountability, and Cortland’s premium brand standards.

Requirements

Strong desire to succeed in a goal-oriented, fast-paced sales environment.
Confident, persuasive, people-focused communication and rapport-building ability.
Coachable and resilient, with a positive attitude and willingness to learn.
Motivation by targets, results, and earning potential, and comfort being held accountable to goals.
Organization, discipline, follow-up, time management, and attention to detail.
Comfort learning and using CRM systems to track leads and customer interactions.
Professional, polished, and approachable personal presentation.
Alignment with company values and pride in representing a premium brand experience.

Nice To Haves

At least 6 months of sales, customer-facing, or performance-driven experience.

Responsibilities

Achieve and exceed leasing goals, conversion targets, and key performance indicators to drive occupancy and revenue.
Manage the sales pipeline, promptly follow up with prospects, nurture leads, and close leases.
Use consultative selling techniques to identify prospective residents’ needs, present solutions, and communicate value.
Maintain accurate CRM records for prospective resident interactions.
Monitor and report lead activity, conversion metrics, and pipeline health.
Stay organized and ensure timely follow-up and consistent prospect engagement.
Guide prospective residents through the leasing process and provide a smooth, enjoyable experience.
Anticipate resident and prospect needs, offer personalized solutions, and create memorable interactions.
Build relationships that encourage resident loyalty and referrals.
Represent the community and its lifestyle as an ambassador.
Handle objections constructively and turn challenges into opportunities.
Establish and maintain marketing programs and a social media presence to attract and retain residents.
Plan and execute resident events and engagement programs.
Apply coaching and feedback and implement best practices.
Adapt the sales approach to market conditions, prospect needs, and leadership guidance.
Demonstrate integrity, accountability, reliability, and a polished, approachable presence.