Leasing & Sales Consultant-The Heritage at Leesburg

Cortland•Leesburg, VA

About The Position

As a Leasing & Sales Consultant, you’ll drive occupancy and revenue at the community by combining proactive sales strategies with exceptional engagement. The role involves selling a lifestyle and creating an experience that makes prospective residents proud to call Cortland home. You’ll guide prospects through the leasing process, build relationships that encourage loyalty and referrals, and represent the community by showcasing its homes and lifestyle. You’ll also support marketing and social media programs, plan resident events, and adapt your sales approach in response to feedback, market conditions, prospect needs, and leadership guidance. The position calls for integrity, accountability, reliability, and a polished, approachable presence aligned with Cortland’s premium brand standards.

Requirements

Strong desire to succeed in a goal-oriented, fast-paced sales environment.
Confident, persuasive, people-focused approach and ability to build rapport.
Coachable and resilient, with a positive attitude and willingness to learn.
Motivation to achieve targets and results and comfort being held accountable to goals.
Organization, discipline, follow-up, time management, and attention to detail.
Comfort learning and using CRM systems to track leads and customer interactions.
Professional, polished, and approachable personal presentation.
Alignment with company values and pride in representing a premium brand experience.

Nice To Haves

At least 6 months of sales, customer-facing, or performance-driven experience.

Responsibilities

Achieve and exceed leasing goals, conversion targets, and key performance indicators to drive occupancy and revenue.
Manage the sales pipeline, follow up promptly, nurture prospective residents, and close leases.
Use consultative selling techniques to understand prospect needs, present solutions, and communicate value.
Maintain accurate and current CRM records for prospective resident interactions.
Monitor and report lead activity, conversion metrics, and pipeline health.
Stay organized and maintain timely follow-up and consistent engagement.
Guide prospective residents through the leasing process with confidence and care.
Deliver personalized, concierge-level service and create memorable interactions.
Build relationships that encourage resident loyalty and referrals.
Represent the community and showcase its homes, lifestyle, and amenities.
Handle objections professionally and turn challenges into opportunities.
Establish, manage, and maintain marketing programs and a social media presence to attract and retain residents.
Plan and execute resident events and engagement programs.
Respond to coaching and feedback and promptly implement best practices.
Adjust sales approaches based on market conditions, prospect needs, and leadership guidance.
Demonstrate integrity, accountability, and reliability while maintaining a polished, approachable presence.