Leasing & Sales Consultant - Raleigh, NC

Cortland•Raleigh, NC

About The Position

As a Leasing & Sales Consultant, you drive occupancy and revenue at the community by turning prospects into residents and creating an experience that makes them proud to call Cortland home. The role combines proactive sales strategies with exceptional engagement to support leasing goals and a strong resident experience. You guide potential residents through the leasing process, provide personalized service, represent the community and its lifestyle, and build relationships that encourage loyalty and referrals. You also manage sales leads and CRM records, monitor sales activity and metrics, maintain marketing and social media programs, and plan resident events. The role requires adaptability to market conditions and coaching, along with professionalism and accountability in representing Cortland’s premium brand. Cortland is an international, vertically integrated multifamily real estate investment, development, and management firm founded in 2005. It describes itself as resident-centric and emphasizes purpose, performance, and people.

Requirements

At least 6 months of sales, customer-facing, or performance-driven experience is preferred.
Strong desire to succeed in a goal-oriented, fast-paced sales environment.
Confidence, persuasiveness, a people-focused approach, and ability to build rapport.
Coachability, resilience, a positive attitude, and willingness to learn.
Motivation by targets, results, and earning potential, and comfort being held accountable to goals.
Organization, discipline, follow-up, time management, and attention to detail.
Comfort learning and using CRM systems to track leads and customer interactions.
Professional, polished, approachable presentation.
Alignment with company values and pride in representing a premium brand experience.

Nice To Haves

At least 6 months of sales, customer-facing, or performance-driven experience.

Responsibilities

Drive occupancy and revenue by meeting or exceeding leasing goals, conversion targets, and KPIs.
Manage the sales pipeline, promptly follow up with prospects, nurture leads, and close leases.
Use consultative selling to identify prospect needs, present solutions, and communicate value.
Keep CRM records accurate and current for prospect interactions.
Monitor and report lead activity, conversion metrics, and pipeline health.
Maintain organized, timely follow-up and consistent prospect engagement.
Guide prospects through the leasing process and provide a simple, stress-free experience.
Deliver personalized, concierge-level service and build relationships that encourage loyalty and referrals.
Represent the community as an ambassador, showcasing its homes and lifestyle.
Handle objections constructively.
Establish and maintain marketing programs and a social media presence to attract and retain residents.
Plan and execute resident events and engagement programs.
Apply coaching and feedback promptly and adjust sales approaches to market conditions, prospect needs, and leadership guidance.
Demonstrate integrity, accountability, and reliability, and maintain a polished, approachable presence aligned with brand standards.