Leasing & Sales Consultant, Bilingual - Raleigh, NC

Cortland•Raleigh, NC

About The Position

As a Bilingual Leasing & Sales Consultant, you’ll drive occupancy and revenue at the community by combining proactive sales strategies with exceptional engagement. The role focuses on selling a lifestyle and creating an experience that makes prospective residents proud to call Cortland home. The consultant manages the sales pipeline, follows up with prospects, uses consultative selling techniques, tracks customer interactions in the CRM, and monitors lead and conversion activity. They guide prospective residents through the leasing process, provide personalized service, build relationships that encourage loyalty and referrals, and represent the community and its premium brand. The role also includes maintaining marketing programs and social media presence, planning resident events, responding to coaching and feedback, and adjusting sales approaches to changing market conditions and prospect needs.

Requirements

Bilingual; languages are not specified.
Strong desire to succeed in a goal-oriented, fast-paced sales environment.
Confident, persuasive, and people-focused, with the ability to build rapport.
Coachable and resilient, with a positive attitude and willingness to learn.
Motivated by targets, results, and earning potential, and comfortable being held to goals.
Organized and disciplined, with follow-up, time-management, and attention-to-detail skills.
Comfortable learning and using CRM systems to track leads and customer interactions.
Professional, polished, and approachable, with a strong sense of personal presentation.
Aligns with company values and takes pride in representing a premium brand experience.

Nice To Haves

At least 6 months of sales, customer-facing, or performance-driven experience.

Responsibilities

Achieve and exceed leasing goals, conversion targets, and KPIs to drive occupancy and revenue.
Manage the sales pipeline, promptly follow up with prospects, nurture leads, and close leases.
Use consultative selling techniques to identify prospect needs, present solutions, and communicate value.
Maintain accurate CRM records of prospective resident interactions.
Monitor and report lead activity, conversion metrics, and pipeline health.
Stay organized and ensure timely, consistent prospect follow-up.
Guide prospective residents through the leasing process and provide a simple, enjoyable experience.
Anticipate resident needs, offer personalized solutions, and create memorable interactions.
Build relationships that encourage resident loyalty and referrals.
Represent the community as an ambassador, showcasing its homes, lifestyle, and premium living experience.
Handle objections gracefully and turn challenges into opportunities.
Establish, manage, and maintain marketing programs and social media presence to attract and retain residents.
Plan and execute resident events and engagement programs.
Respond to coaching and feedback, and implement best practices promptly.
Adjust sales approaches based on market conditions, prospect needs, and leadership guidance.
Demonstrate integrity, accountability, and reliability, and maintain a polished, approachable presence.