Leasing & Sales Consultant-Cortland Mirror Lake

Cortland•Apopka, FL

22d

About The Position

As a Leasing & Sales Consultant, you will drive occupancy and revenue at the community by combining proactive sales strategies with outstanding prospect and resident engagement. The role focuses on converting prospects into residents, achieving leasing goals, and creating a positive experience that reflects Cortland’s promise of better living. You will manage the sales pipeline, follow up with potential residents, use consultative selling to identify needs and present solutions, and maintain accurate CRM records and lead activity reporting. You will guide prospects through the leasing process, provide personalized service, build relationships that encourage loyalty and referrals, and represent the community and its lifestyle. The role also includes managing marketing programs and social media, planning resident events, adapting to market conditions and feedback, and consistently upholding Cortland’s professional and brand standards.

Requirements

Strong desire to succeed in a goal-oriented, fast-paced sales environment.
Confidence, persuasiveness, a people-focused approach, and the ability to build rapport.
Coachable and resilient, with a positive attitude and willingness to learn.
Motivation by targets, results, and earning potential, and comfort being held to goals.
Organization, discipline, follow-up, time management, and attention to detail.
Comfort learning and using CRM systems to track leads and customer interactions.
Professional, polished, and approachable personal presentation.
Alignment with company values and pride in representing a premium brand experience.

Nice To Haves

At least 6 months of sales, customer-facing, or performance-driven experience preferred.

Responsibilities

Achieve and exceed leasing goals, conversion targets, and KPIs to drive occupancy and revenue.
Manage the sales pipeline, promptly follow up with prospects, nurture leads, and close leases.
Use consultative selling to understand prospect needs, present solutions, and create value.
Keep CRM records accurate and current for prospect interactions.
Monitor and report lead activity, conversion metrics, and pipeline health.
Stay organized and ensure timely follow-up and consistent prospect engagement.
Guide potential residents through the leasing process in a simple, stress-free, and enjoyable way.
Deliver personalized, concierge-level service and build relationships that foster loyalty and referrals.
Represent the community as an ambassador, showcasing its homes and lifestyle.
Handle objections constructively.
Establish, manage, and maintain marketing programs and social media presence.
Plan and execute resident events and engagement programs.
Apply coaching and feedback promptly and adjust sales approaches based on market conditions, prospect needs, and leadership guidance.
Maintain integrity, accountability, reliability, and a polished presence consistent with brand standards.