Leasing & Sales Consultant-Cortland Vesta

Cortland•Birmingham, AL

About The Position

As a Leasing & Sales Consultant, you’ll drive occupancy and revenue at the community by combining proactive sales strategies with exceptional engagement. The role involves selling a lifestyle and creating an experience that makes prospective residents proud to call Cortland home. You’ll guide prospects through the leasing process, build relationships with residents, and represent the community as an ambassador for its homes and lifestyle. You’ll also establish and maintain marketing programs and social media presence, and plan resident events and engagement programs. The consultant is expected to adapt to coaching, feedback, market conditions, prospect needs, and leadership guidance while maintaining professionalism and alignment with Cortland’s brand standards.

Requirements

Strong desire to succeed in a goal-oriented, fast-paced sales environment.
Confident, persuasive, and people-focused, with the ability to build rapport.
Coachable and resilient, with a positive attitude and willingness to learn.
Motivated by targets, results, and earning potential, and comfortable being held to goals.
Organized and disciplined in follow-up and time management, with attention to detail.
Comfortable learning and using CRM systems to track leads and customer interactions.
Professional, polished, and approachable, with a strong sense of personal presentation.
Aligns with company values and takes pride in representing a premium brand experience.

Nice To Haves

6+ months of sales, customer-facing, or performance-driven experience preferred.

Responsibilities

Achieve and exceed leasing goals, conversion targets, and key performance indicators to drive occupancy and revenue.
Manage the sales pipeline by promptly following up with prospects, nurturing leads, and closing leases.
Use consultative selling techniques to identify prospective residents’ needs, present solutions, and communicate value.
Maintain accurate CRM records for prospective resident interactions.
Monitor and report on lead activity, conversion metrics, and pipeline health.
Stay organized and ensure timely follow-up and consistent prospect engagement.
Guide prospective residents through the leasing process and deliver a personalized, concierge-level experience.
Build resident relationships that encourage loyalty and referrals through exceptional service.
Represent the community and showcase its homes, lifestyle, comfort, convenience, and premium living experience.
Handle objections professionally and turn challenges into opportunities.
Establish, manage, and maintain marketing programs and social media presence to attract and retain residents.
Plan and execute resident events and engagement programs that strengthen community ties.
Apply coaching and feedback promptly and adjust sales approaches based on market conditions, prospect needs, and leadership guidance.
Maintain integrity, accountability, reliability, and a polished, approachable presence.