Leasing & Sales Consultant-Cortland Vesta

Cortland•Birmingham, AL

About The Position

As a Leasing & Sales Consultant, you drive occupancy and revenue at the community by achieving leasing goals, managing and nurturing the sales pipeline, and converting prospects into residents. The role combines consultative sales with a high-quality, personalized customer experience that showcases the community and its lifestyle. You guide prospective residents through the leasing process, build relationships that encourage loyalty and referrals, and represent the community as an ambassador for the brand. You also maintain CRM records, monitor lead and conversion activity, support marketing and social media programs, and plan resident events. The position calls for adaptability to market conditions and feedback, along with professionalism, accountability, and alignment with Cortland’s brand standards.

Requirements

Strong desire to succeed in a goal-oriented, fast-paced sales environment.
Confident, persuasive, people-focused communication and rapport-building ability.
Coachable and resilient, with a positive attitude and willingness to learn.
Motivation by targets, results, and earning potential, and comfort being held accountable to goals.
Organization, discipline, follow-up, time management, and attention to detail.
Comfort learning and using CRM systems to track leads and customer interactions.
Professional, polished, approachable personal presentation.
Alignment with company values and pride in representing a premium brand experience.

Nice To Haves

At least 6 months of sales, customer-facing, or performance-driven experience.

Responsibilities

Achieve and exceed leasing goals, conversion targets, and Key Performance Indicators to drive occupancy and revenue.
Manage the sales pipeline, promptly follow up with prospects, nurture leads, and close leases.
Use consultative selling techniques to understand prospective residents’ needs, present solutions, and communicate value.
Keep CRM records accurate and current for prospective resident interactions.
Monitor and report on lead activity, conversion metrics, and pipeline health.
Maintain organized, timely follow-up and consistent prospect engagement.
Guide prospective residents through the leasing process and provide a personalized, stress-free experience.
Build resident relationships that encourage loyalty and referrals through exceptional service.
Represent the community and showcase its homes, lifestyle, and amenities.
Handle objections constructively and turn challenges into opportunities.
Establish, manage, and maintain marketing programs and social media presence to attract and retain residents.
Plan and execute resident events and engagement programs.
Apply coaching and feedback promptly and adapt sales approaches to market conditions, prospect needs, and leadership guidance.
Maintain integrity, accountability, reliability, and a polished, approachable presence consistent with brand standards.