Leader, Marketing Partnerships

Johnson Controls • Glendale, AZ

12d

About The Position

Johnson Controls is seeking an experienced marketing activation professional to turn its existing and future sports partnership portfolio into a strategic growth lever. The role will activate and nurture partnerships—not identify or negotiate new ones—and will drive customer acquisition, showcase solutions, differentiate the brand, and create customer experiences. The work will emphasize Johnson Controls' building solutions technology, energy efficiency, decarbonization, thermal management, and mission-critical performance.

The position plans and activates campaigns across five core tactics: paid media, organic marketing, digital events, in-person events, and Sales Development Representatives (SDRs). It initially leads an agency team of five or more activation specialists, with potential to add one to two direct Johnson Controls reports. The role partners across Demand Generation, Digital, Field Marketing, Product Marketing, Centers of Excellence, Sales, and commercial organizations to deliver campaigns and measurable business outcomes.

The role also manages annual budgets and campaign measurement, aligns marketing activity with business plans and revenue targets, and develops team capability through coaching and mentorship. The posted hiring salary range is $130,000–$180,000, with a competitive bonus plan based on individual, group, and corporate performance. Compensation is determined by factors including education, experience, skills, internal equity, and market data.

Requirements

• 10+ years of progressive experience in marketing and communications, demand generation, digital marketing, events, and/or marketing operations within a B2B environment.
• Bachelor's degree in a related field required.
• Proven ability to lead major initiatives through project planning, stakeholder management, operational execution, problem solving, and KPI reporting.
• Demonstrated success managing lead generation and campaign programs with measurable pipeline and revenue impact.
• Experience leading teams and managing agencies or external vendors.
• Strong ability to develop, motivate, and lead direct reports and agency partners.
• Exceptional organizational and project management skills.
• Comfort engaging directly with customers and colleagues in the field.
• Strong understanding of lead management, sales funnels, CRM systems, and Salesforce.
• Data-driven decision-making focused on measurable business outcomes.
• Strong communication and organizational skills, with the ability to inspire enthusiasm and collaboration.

Nice To Haves

• Master's degree in Business, Marketing, Communications, or a related field.
• Experience in the commercial Fire & Security industry.
• Demonstrated experience leveraging AI to drive marketing effectiveness and operational efficiency.
• Experience partnering with field sales teams on sales enablement and marketing initiatives.
• Familiarity with Lean and continuous improvement methodologies, including 80/20 and Kaizen.

Responsibilities

• Plan sports partnership campaigns by defining Ideal Customer Profile audience targeting, customer journeys, campaign briefs, channel mix, and budget allocation.
• Develop lead generation strategies and partner with Demand Generation and Digital teams on campaign execution and lead capture.
• Plan digital media investments, organic digital strategies, in-person events and trade shows, digital events, and SDR engagement.
• Partner with Field Marketing to execute campaign plans across local markets and regions for the Fire & Security portfolio, aligned with long-range business plans and revenue targets.
• Work with Demand Generation to track, analyze, and report key performance indicators.
• Align marketing and sales teams on target accounts, campaign execution, and pipeline goals.
• Improve marketing-to-sales handoffs through clearly defined processes and KPIs.
• Build trust with and influence senior stakeholders across business units, Marketing leadership, and Sales/Commercial organizations.
• Lead, motivate, coach, and mentor marketing managers and specialists and agency partners; support professional development and employee engagement.
• Partner with Field Marketing on local go-to-market strategies and tactics.
• Collaborate with Product Marketing and Centers of Excellence on value propositions, content, marketing assets, event planning, and subject matter expert engagement.
• Develop annual budget plans aligned with business priorities and track actual spending against forecast.

Benefits

• Competitive salary
• Paid vacation, holidays, and sick time
• Comprehensive benefits package, including 401(k), medical, dental, and vision care
• On-the-job and cross-training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through the Zero Harm policy
• Competitive bonus plan based on individual, group, and corporate performance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior