Leader, Marketing Partnerships

Johnson Controls • Glendale, AZ

1d • $130,000 - $180,000

About The Position

Johnson Controls is seeking an experienced marketing activation professional to turn its sports partnership portfolio into a strategic growth lever. The role will activate existing and future partnerships to drive customer acquisition, showcase solutions, differentiate the brand, and deliver customer experiences, drawing on the company’s expertise in building solutions technology, energy efficiency, decarbonization, thermal management, and mission-critical performance. The role does not identify or negotiate new partnerships.

The position plans and activates campaigns across five core tactics: paid media, organic marketing, digital events, in-person events, and Sales Development Representatives (SDRs). Initially, it will lead an agency team of five or more activation specialists, with the potential to add one to two direct Johnson Controls reports. The role works across marketing, sales, business units, and external partners to align campaigns with business plans and revenue targets, measure performance, and develop customer-focused programs.

The position also leads campaign planning and measurement, sales collaboration, stakeholder management, team leadership, marketing-team collaboration, and budget management. The successful candidate will coach and develop team members, coordinate with field marketing and other marketing functions, and manage annual budgets and spend tracking.

Requirements

• At least 10 years of progressive experience in marketing and communications, demand generation, digital marketing, events, and/or marketing operations in a B2B environment.
• Bachelor’s degree in a related field.
• Experience leading major initiatives through project planning, stakeholder management, operational execution, problem solving, and KPI reporting.
• Demonstrated success managing lead-generation and campaign programs with measurable pipeline and revenue impact.
• Experience leading teams and managing agencies or external vendors.
• Ability to develop, motivate, and lead direct reports and agency partners.
• Strong organizational and project management skills.
• Comfort engaging directly with customers and colleagues in the field.
• Strong understanding of lead management, sales funnels, CRM systems, and Salesforce.
• Data-driven decision-making focused on measurable business outcomes.
• Collaborative leadership and ability to drive alignment across functions.
• Experience leading marketing transformation initiatives as a change agent.
• High energy and ability to inspire enthusiasm and collaboration.

Nice To Haves

• Master’s degree in Business, Marketing, Communications, or a related field.
• Experience in the commercial Fire & Security industry.
• Demonstrated experience using AI to improve marketing effectiveness and operational efficiency.
• Experience partnering with field sales teams on sales enablement and marketing initiatives.
• Familiarity with Lean and continuous improvement methodologies, including 80/20 and Kaizen.

Responsibilities

• Define audience targeting, customer journeys, campaign briefs, channel mix, and budget allocation.
• Develop lead generation strategies and partner with Demand Generation and Digital teams on campaign execution and lead capture.
• Plan digital media investments, organic digital strategies, in-person events and trade shows, digital events, and SDR engagement.
• Partner with Field Marketing to execute campaign plans across local markets and regions for the Fire & Security portfolio, aligning activity with long-range business plans and revenue targets.
• Work with Demand Generation to track, analyze, and report key performance indicators.
• Align marketing and sales teams on target accounts, campaign execution, and pipeline goals; improve marketing-to-sales handoffs through defined processes and KPIs.
• Build trust with and influence senior stakeholders across business units, Marketing leadership, and Sales/Commercial organizations.
• Lead and motivate marketing managers and specialists to develop and activate campaigns; provide coaching, mentorship, and professional development, and support employee engagement.
• Partner with Field Marketing on local go-to-market strategies and tactics.
• Collaborate with Product Marketing and Centers of Excellence on value propositions, content and marketing asset needs, event planning, and subject matter expert engagement.
• Develop annual budget plans aligned with business priorities and accurately track actual spend against forecast.
• Lead activation of existing and future partnerships; the role does not identify or negotiate new partnerships.
• Manage agency teams and external partners in delivering marketing activation programs.

Benefits

• Competitive salary.
• Paid vacation, holidays, and sick time.
• Comprehensive benefits package, including 401(k), medical, dental, and vision care.
• On-the-job and cross-training opportunities.
• Encouraging and collaborative team environment.
• Dedication to safety through the Zero Harm policy.
• Competitive bonus plan based on individual, group, and corporate performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior