Marketing Partnerships Manager

The Duke of Edinburgh's Award

About The Position

The Marketing Partnerships Manager develops and manages partnerships that generate income and increase engagement with The Duke of Edinburgh’s Award (DofE). The role combines account management, business development, sales and marketing, and involves managing partnership campaigns from initial brief through to evaluation and reporting. The postholder works with internal teams across Marketing, Fundraising and Operations, as well as external partner organisations, to ensure partnerships are effectively managed, commercially successful and aligned with DofE’s strategic objectives. The role manages a portfolio of existing partners while developing new opportunities to generate income, strengthen the DofE brand and expand its reach. It is a 12-month fixed-term contract. The postholder must be able to attend the Reading office once per week and travel regularly throughout the UK.

Requirements

  • Experience managing partnerships, client accounts, commercial relationships or similar stakeholder-focused roles.
  • Proven ability to identify opportunities to grow engagement, performance and income.
  • Strong relationship-building and stakeholder management skills, with the ability to influence and collaborate at all levels.
  • Commercial awareness and strong negotiation and influencing skills.
  • Good understanding of marketing principles, campaign management and digital communications.
  • Excellent organisational and administrative skills, including the ability to manage competing priorities and meet deadlines.
  • Strong analytical skills and ability to interpret data and make informed recommendations.
  • Excellent written communication and proofreading skills, with strong attention to detail.
  • Confidence leading meetings, delivering presentations and facilitating training sessions virtually and in person.
  • Self-motivation and ability to work independently while contributing positively to a team.
  • Ability to balance commercial objectives with the needs of a charity supporting young people.
  • Resilient, proactive and solutions-focused approach.
  • Strong IT skills, including Microsoft Teams, Excel, Word, PowerPoint and Outlook.
  • Full UK driving licence and access to a vehicle.
  • Ability to attend the Reading office once per week and travel regularly throughout the UK.

Nice To Haves

  • Experience in account management, partnerships, marketing, fundraising, media or a related field.
  • Experience of contract management, tenders or procurement processes.
  • Experience working across commercial and charity or public sector environments.
  • Knowledge of, or affinity with, The Duke of Edinburgh’s Award.

Responsibilities

  • Develop and maintain strong working relationships with marketing partners and brand licensees, ensuring contractual commitments are met and income opportunities are maximised.
  • Provide day-to-day account management, respond to enquiries, resolve issues, support marketing activity and ensure brand compliance.
  • Arrange and lead regular online and face-to-face partner meetings.
  • Create and present partnership proposals to prospective and existing partners.
  • Manage campaign delivery from approval through implementation and invoicing, working with internal marketing teams.
  • Review and approve partner use of DofE trademarks on products and marketing materials, ensuring brand guidelines are followed.
  • Monitor, analyse and report on partner sales activity, and manage and invoice commissions, marketing contributions and milestone payments accurately.
  • Conduct regular sales and marketing reviews to identify opportunities for growth and increased income.
  • Represent DofE at internal and partner events, showcasing partnership activity and supporting engagement opportunities.
  • Coordinate internal communications to raise awareness of and promote partner initiatives.
  • Work with the Senior Marketing Partnerships Manager to develop and deliver partner marketing plans.
  • Collaborate with Fundraising and Operations colleagues to strengthen the DofE partnership offering.

Benefits

  • Generous pension contribution.
  • Employee assistance programme.
  • Healthcare cash plan.
  • Volunteer leave.
  • 25 days’ holiday, plus Bank Holidays and an additional three days’ paid leave between Christmas and the New Year.
  • Option to buy additional annual leave.
  • Benefits discount website.
  • Death in service benefit of four times salary.
  • Incapacity benefit.
  • Generous family leave and sick leave.
  • Geographical allowance of 7%, capped at £4,000 per annum, for staff with a home or office-based postcode within 30 miles (as the crow flies) of Charing Cross.
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