Retail Lead Store Associate

Curaleaf•Bethel, ME
•$19 - $21•Onsite

About The Position

The Lead Store Associate delivers exceptional customer experiences while guiding and inspiring the store team. Acting as a brand ambassador, the role helps drive performance and maintain a welcoming, compliant, and high-performing retail environment. The position supports customer relationships through personalized product recommendations, consultative selling, product education, loyalty enrollment, and professional resolution of customer concerns. The Lead Store Associate carries out and supports daily retail operations, including opening and closing duties, cash reconciliation, customer ID verification, POS profile accuracy, transaction processing, order fulfillment, inventory counts, overnight audits, and maintaining a clean, guest-ready store. The role upholds company procedures, safety protocols, and state regulations; works toward sales and KPI goals; and stays current on promotions and product updates. The position provides day-to-day guidance to store associates, trains new hires, coaches performance, delegates tasks, supports conflict resolution, and serves as a go-to leader when store management is absent. It requires open availability for weekdays, evenings, weekends, and holidays, as well as occasional overnights. The stated starting pay is $18.50 per hour, with a listed pay range of $18.50–$20.50 USD. The role is based at 602 W Bethel Rd, Bethel, ME 04217.

Requirements

  • Must be at least 21 years old.
  • High school diploma or GED certificate.
  • At least 1 year of experience in a customer-facing or sales environment.
  • At least 1 year of experience using POS systems and handling cash.
  • At least 6 months of retail leadership experience.
  • At least 6 months of hands-on retail store operations experience, including opening and closing procedures and cash-drawer reconciliation.
  • For current Curaleaf team members, at least 6 months of Store Associate experience demonstrating consistent performance.
  • Strong leadership and team-building skills, including the ability to coach and motivate others.
  • Familiarity with retail SOPs, safety protocols, and loss-prevention practices.
  • High attention to detail, particularly in cash handling and inventory management.
  • Excellent customer service and interpersonal communication skills.
  • Strong problem-solving and decision-making abilities.
  • Ability to work independently and collaboratively in a high-volume, compliance-driven setting.
  • Availability for a flexible schedule including evenings, weekends, holidays, and occasional overnights.
  • Ability to multitask and quickly pivot between tasks.
  • Comfort using technology and learning new tools.
  • Strong time-management and organizational skills.
  • Strong de-escalation skills and ability to redirect upset customers toward a positive guest experience.
  • Basic proficiency in mathematics and computer applications.
  • Solution-driven approach when dealing with upset customers.
  • Strong conflict-resolution skills and ability to handle high-stress situations.
  • Ability to support store leadership proactively and take initiative.
  • Ability to stand and walk for extended periods; regularly talk, hear, stoop, kneel, crouch, or crawl; use hands and fingers to feel; reach; and lift up to 25 pounds. Occasionally, ability to climb, balance, and lift up to 50 pounds. Requires close vision (clear vision at 20 inches or less).
  • Ability to work in confined spaces and tolerate potential exposure to dust, pollen, and plant pathogens, as well as high-stress and changing work conditions.

Nice To Haves

  • Knowledge of inventory management, systematic merchandise restocking, online and in-store order fulfillment, daily inventory counts, and comprehensive inventory audits.
  • Sales experience focused on tracking KPIs and meeting sales targets.
  • Previous experience in a regulated retail setting.

Responsibilities

  • Create a warm, welcoming customer environment and coach associates to provide exceptional service.
  • Guide associates in building customer relationships through personalized recommendations and product education.
  • Promote consultative selling, including open-ended questions, active listening, and thoughtful product guidance.
  • Encourage loyalty-program enrollment and capture customer insights.
  • Help resolve customer concerns empathetically and professionally.
  • Promote a respectful, inclusive, collaborative, and positive workplace.
  • Execute opening and closing duties, daily huddles, and cash reconciliation.
  • Verify customer IDs and maintain accurate POS profiles.
  • Process transactions and fulfill orders accurately to maintain inventory integrity.
  • Lead inventory counts and participate in overnight audits.
  • Maintain a clean, organized, guest-ready store.
  • Follow SOPs, safety protocols, and state regulations.
  • Meet daily KPI goals through consultative selling and upselling.
  • Reinforce customer purchase decisions and recommend complementary products.
  • Stay informed about promotions and product updates.
  • Guide and support store associates in daily operations and lead by example.
  • Train new hires and conduct ongoing training.
  • Provide real-time coaching and feedback to improve team performance.
  • Delegate tasks and act as the go-to leader when store management is absent.
  • Support conflict resolution and promote a positive workplace culture.
  • Adapt to a fast-paced environment and take on additional duties as needed.
  • Work across all store stations according to business needs.

Benefits

  • Career growth opportunities
  • Competitive pay and benefits
  • Generous paid time off and parental leave
  • 401(k) retirement plan
  • Life and disability insurance
  • Community involvement
  • Referral bonuses
  • Product discounts
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