Lead - Sales Development Representative (East)
About The Position
Playlist is building a platform for intentional living, connecting people with experiences in fitness, wellness, and beyond through brands including Mindbody and ClassPass. ClassPass helps people discover and enjoy fitness, wellness, and other activities worldwide. The Lead - Sales Development Representative will lead a remote East Coast team of 7–8 business development representatives in the United States. The role focuses on coaching the team, driving outbound and cold-acquisition efforts, improving how the team presents and positions the company’s solutions, and supporting prospect engagement at events organized by account executives. The Lead will monitor market trends, collaborate with a counterpart covering the West Coast and Central regions and with the global Business Development team, and report on team performance and KPIs. The role uses tools including Salesforce, ZoomInfo, Clay, Salesloft or Lemlist, LinkedIn, Slack, and Tableau. The company lists a U.S. base salary range of $65,400 to $87,200. Total compensation may also include a performance bonus, benefits, and/or other applicable incentive compensation plans. Actual compensation depends on candidate-specific factors, including skills, experience, certifications, and work location.
Requirements
- At least 2 years of leadership experience, ideally in Business Development or across the full sales cycle.
- Extensive B2B sales experience, including hands-on experience as a BDR and familiarity with new-customer acquisition.
- Ability to understand key sales KPIs and manage a team using those measures.
- Ability to handle objections and persist in communicating the product’s value to potential customers.
- Experience using sales tools such as Salesforce or similar.
- Personal interest in selling a meaningful product and changing the fitness market.
Nice To Haves
- Experience building a go-to-market team.
Responsibilities
- Lead, coach, guide, and support a remote team of 7–8 BDRs to promote strong prospecting and outbound performance.
- Drive outbound and cold-acquisition efforts, optimize presentation approaches, and help the team position the company’s solutions to customers.
- Guide the team in building relationships with high-potential prospects and encouraging attendance at events organized by account executives.
- Monitor market trends to identify and pursue new business opportunities.
- Collaborate with the US counterpart covering the West Coast and Central regions and with the global Business Development team to align strategies.
- Create regular reports and analyses on team performance and KPIs.
- Learn and use internal processes and tools, including Salesforce, ZoomInfo, Clay, Salesloft or Lemlist, LinkedIn, Slack, and Tableau.
- Build relationships across departments and contribute to a collaborative team culture.
Benefits
- A performance bonus may be included in the total compensation package.
- Benefits may be included in the total compensation package.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
