Lead Promo Effectiveness Analyst

PetSmart • Phoenix, AZ

1d • Hybrid

About The Position

The Lead Promo Effectiveness Analyst turns promotional data into clear insights and actions that drive profitable growth, improve customer value perception, and strengthen promotional return on investment. Reporting to the Sr Manager of Promotional Effectiveness, this role connects pricing and promotion analytics with enterprise financial, customer, and merchandise performance. It combines financial rigor, analytical leadership, and close business partnership, and is suited to candidates with backgrounds such as FP&A or Merchandise Planning and Analysis who want to apply their skills in pricing and promotions.

The analyst partners across Merchandising, Pricing Strategy, Marketing, MP&A, Finance, and Operations to evaluate promotional performance across loyalty, in-store, and online promotions. The role supports offer-level and aggregate promotional forecasting, develops expertise in aligned merchandise divisions, and translates results into recommendations for business partners. It also contributes to the Promo Playbook and identifies improvements to reporting, tools, consistency, scalability, and usability of promotional insights.

The position is based at PetSmart’s Phoenix Home Office. Associates are expected to work in the office at least four days each week and may work up to one remote flex day in a standard work week with leader approval. The role requires collaboration and face-to-face interaction with colleagues, leaders, and/or clients.

Requirements

• At least 3 years of experience in retail analytics, pricing, promotions, loyalty, merchandising, planning, finance, marketing analytics, or another relevant function.
• Experience analyzing promotional, loyalty, customer, category, or business performance within a retail or consumer business.
• Strong analytical skills, including the ability to evaluate promotional performance, identify trends, and connect results to customer and business outcomes.
• Ability to translate data into clear, compelling stories using PowerPoint, dashboards, and other reporting tools.
• Strong communication and partnership skills, including the ability to present insights, recommendations, and tradeoffs clearly and actionably to Merchandising and cross-functional business partners.
• Ability to consider both individual tactics and aggregate performance to identify opportunities to optimize promotional investment across divisions and offer types.

Nice To Haves

• Experience working in a large, multi-unit retailer, particularly in analytics, pricing, promotions, loyalty, merchandising, planning, or finance.
• Experience working closely with pricing, promotions, merchandising, or commercial strategy teams.
• Familiarity with promotional tactics, customer levers, and retail business drivers, including sales, margin, ROI, trips, basket, retention, customer engagement, and value perception.
• Experience with Excel, PowerPoint, AI and BI platforms, reporting products, dashboards, or financial modeling tools.

Responsibilities

• Partner with Merchandising, Pricing Strategy, Marketing, MP&A, Finance, and Operations to evaluate promotional performance and identify opportunities to improve customer and business outcomes across loyalty, in-store, and online promotions.
• Build expertise in aligned merchandise divisions, including category strategies, customer behavior, promotional history, promo calendars, and business priorities.
• Use promotional effectiveness tools, reporting, and analytics to evaluate sales, margin, ROI, customer response, trips, basket, retention, and value-perception outcomes across offer types.
• Support promotional forecasting at the offer level and in aggregate so the business understands projected spend and return.
• Evaluate how promotional tools support customer levers such as acquisition, activation, reactivation, retention, frequency, basket building, and value perception, and identify ways to optimize investment across tactics and divisions.
• Translate promotional results into fact-based insights, recommendations, and actions through summaries, hindsights, and performance readouts.
• Help build and maintain the Promo Playbook by organizing learnings, best practices, customer levers, test results, and wins across divisions.
• Identify reporting gaps, tool needs, and opportunities to improve the consistency, scalability, and usability of promotional effectiveness insights.

Benefits

• Pet-friendly workplace, including an on-site dog park.
• On-site events and community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, and holiday festivals.
• On-site gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces.
• On-site café serving breakfast and lunch, snacks, and more.
• On-site childcare facility providing early education.
• Paid volunteer opportunities.
• Print Center and Business Services, dry cleaning, Mother's Rooms, and sustainable infrastructure.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed