SRM Promo Effectiveness Manager

Mars • Chicago, IL

2d • $108,160 - $148,720 • Onsite

About The Position

The SRM Promo Effectiveness Manager reports to the SRM Director of Trade & Promo and serves as a business co-pilot for Sales and a member of the local trade-investment center of excellence. The role partners with Sales, CBU, Revenue, Strategy & Operations, and Marketing teams to support profitable category and profit-pool growth by evaluating and optimizing trade-investment decisions. It helps ensure trade investment productivity for Mars Snacking and its customers aligns with portfolio and CBU/Brand strategies, enterprise SRM principles, and business objectives.

The manager develops and improves trade-promotion strategies, execution plans, promotional calendars, analyses, and case studies. They provide strategic insights to Channel Trade Managers, evaluate investment opportunities, and recommend actions to improve revenue, margin, and ROI. The role also builds trade ROI capabilities and promotional investment productivity through event analysis, improved forecasting, appropriate use of TPM tools, and pre- and post-event decision support.

The position supports annual growth requirements within promotional budgets, monitors promotional guideline compliance, owns trade-promotion reporting and learning resources, evaluates national promotional programs and competitor strategies, and develops fact bases to inform long-term portfolio promotional strategy. The role is onsite in Chicago, Illinois. Mars does not sponsor visas for this role; relocation benefits are available.

Requirements

• 5–8 years of experience in an FMCG/consumer products organization with an analytical background.
• Proven ability to analyze and model complex data sets and create analysis tools, such as Excel tools and databases, to support decision-making.
• Ability to draw insightful conclusions, develop robust recommendations, and present findings effectively.
• Understanding of the commercial P&L from RRP to NSV, including how changes in sales and investments affect it.
• Ability to build successful working relationships and contribute as part of a cross-functional team.
• Ability to articulate and convey ideas clearly and effectively, and to voice ideas or opinions within a peer group.

Nice To Haves

• Understanding of trade-promotion concepts such as price discounts, uplifts, base and incremental volumes, trigger funding, ROI, TLI, and trade shape.
• Ability to calculate customer trade margin across different investment levels.
• Knowledge and experience using analytical models and TPM/PEA tools for promotional scenario planning and analysis, including integration with funds management and demand-planning systems.
• Demonstrated understanding of the strategic and operational impacts of trade-promotion decisions across the 5Cs—Category, Consumer, Customer, Competitor, and Company—and their effects on the value chain.

Responsibilities

• Support Sales Leadership, the SRM Director of Trade and Promo, and KAMs in delivering annual growth requirements within trade-promotion budgets through customer event-level ROI analysis and insights for ongoing promotional plans.
• Partner with KAMs and KA Analysts to strengthen pre- and post-event trade-promotion evaluations.
• Guide Sales in providing accurate and timely event volume and financial information in TPM systems and tools for funds management, ROI analysis, and demand planning.
• Monitor compliance with promotional guidelines at account or budget-holder level.
• Support KAMs and Sales budget holders in verifying and consolidating trade-promotion event exceptions through the S&OP+ process.
• Create and analyze trade-promotion reporting for CBUs, brands, channels, and customers.
• Monitor the retail promotional landscape across CBUs and brands, including promotional price points.
• Analyze promotions across channels and pack types to identify opportunities.
• Track competitor and multi-category promotional pricing and changes in strategy.
• Work with Sales, CMI, and CBU Marketing to create quarterly trade-promotion reporting on progress against targets for trade leverage, trade shape, and 3 promotions.
• Create and maintain the CBU/brand trade-promotion learning library, incorporating internal and external information about category promotional dynamics.
• Partner with CMI and CBU/Marketing teams to incorporate category and consumer promotional norms into activity plans and NPD execution.
• Conduct regular post-evaluations of national trade-promotion programs to inform learning and ongoing strategies.
• Assess competitor strategy results within and outside the categories to identify growth opportunities.
• Support the SRM Trade ROI lead and Demand S&F in evaluating and recommending long-term portfolio trade-promotion strategy using fact bases on brand, pack, channel, and competitor dynamics.
• Develop trade-promotion strategies, execution plans, promotional calendars, information, analyses, and case studies to support SRM, Sales, and CBU Marketing.
• Provide SRM insights and recommendations to Channel Trade Managers to improve revenue, margin, and ROI.
• Analyze customer and national promotional events to improve forecast accuracy and understanding of Trade ROI, Trade Leverage, and 3 Star Promotions.
• Provide expert support to KAM teams and promote appropriate use of TPM tools and solutions for fact-based pre- and post-event decision support.

Benefits

• Relocation benefits
• Learning and development support from day one, including access to Mars University
• Industry-competitive salary and benefits package
• Company bonus
• Variable pay
• Medical benefits
• Dental benefits
• 401(k) plan participation
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed