SRM Promo Effectiveness Manager

Mars • Chicago, IL

8d • $108,160 - $148,720 • Hybrid

About The Position

The SRM Promo Effectiveness Manager reports to the SRM Director of Trade & Promo and serves as a business co-pilot for Sales and a member of the local trade investment center of excellence. The role supports profitable category and profit pool growth by partnering with Sales, CBU, Revenue, Strategy & Operations, and Marketing teams to evaluate and optimize trade investments for Mars Snacking and its customers in alignment with portfolio and brand strategies, enterprise SRM principles, and business objectives.

The position develops compelling trade promotional strategies and execution plans, supports category growth through analysis and recommendations, and improves trade ROI capabilities and investment productivity. It provides analytical and strategic support to Sales and customer teams, including pre- and post-event evaluation, promotional forecasting, TPM tool usage, and fact-based decision support.

The role also owns trade promotional reporting and the CBU/brand promotional learning library, monitors promotional activity and competitive pricing, and supports the development of long-term portfolio trade promotional strategy. The position is based in Chicago, Illinois, and follows a hybrid workstyle. Mars does not sponsor visas for this role, and relocation benefits are not available.

Requirements

• 5–8 years of experience in an FMCG or consumer products organization with an analytical background.
• Proven ability to analyze and model complex data sets and create analysis tools, including Excel and databases, to support decision-making.
• Ability to draw insightful conclusions and develop robust recommendations from analysis, and present findings informatively.
• Understanding of the commercial P&L from RRP to NSV, including how changes in sales and investments affect it.
• Ability to build successful working relationships and contribute effectively as part of a cross-functional team.
• Ability to articulate and convey ideas clearly and effectively, and to voice ideas or opinions within a peer group.

Nice To Haves

• Understanding of trade promotion concepts, including price discounts, uplifts, base and incremental volumes, trigger funding, ROI, TLI, and trade shape.
• Ability to calculate customer trade margin across different investment levels.
• Knowledge and experience with analytical models and TPM/PEA tools for promotional scenario planning and analysis, including integration with funds management and demand planning systems.
• Demonstrated understanding of the strategic and operational impacts of trade promotional decisions across the 5Cs—Category, Consumer, Customer, Competitor, and Company—and the impacts of changes across the value chain.

Responsibilities

• Support Sales Leadership, the SRM Director of Trade and Promo, and KAMs in meeting annual growth requirements within trade promotional budgets through customer event-level ROI analysis and insights for ongoing promotional plans.
• Partner with KAMs and KA Analysts to strengthen pre- and post-event trade promotion evaluations.
• Guide Sales in providing accurate and timely event volume and financial information in TPM systems and tools to support funds management, ROI analysis, and demand planning.
• Monitor compliance with promotional guidelines at the account or budget-holder level.
• Support KAMs and Sales budget holders in verifying and consolidating trade promotion event-level exceptions against guidelines through the S&OP+ process.
• Own trade promotional reporting for CBU/brands and channels/customers, including monitoring retail promotional landscapes and promotional price points.
• Conduct promotional analysis across channels and pack types to identify opportunities.
• Track competitor and multi-category promotional pricing and changes in strategy.
• Work with Sales, CMI, and CBU Marketing to create quarterly trade promotional reports highlighting progress against targets in trade leverage, trade shape, and 3 promotions.
• Create and maintain the CBU/brand trade promotional learning library, incorporating internal and external information about category promotional dynamics.
• Partner with CMI and CBU/Marketing teams to incorporate category and consumer trade promotional norms into activity plans and NPD execution.
• Conduct regular post-evaluations of national trade promotional programs to inform learnings and ongoing strategies.
• Assess competitor strategies within and outside the categories to identify and inform growth opportunities.
• Support the SRM Trade ROI lead and Demand S&F in evaluating and recommending long-term portfolio trade promotional strategy by creating fact bases on brand, pack, channel, and competitor dynamics.
• Develop brand trade promotional strategies and compelling execution plans, including recommended promotional calendars.
• Create, maintain, and continuously improve trade promotion information, analyses, and case studies for SRM, Sales, and CBU Marketing teams.
• Provide SRM insights to Channel Trade Managers, evaluate trade investment opportunities, and recommend actions to improve revenue, margin, and ROI.
• Analyze customer and national trade promotional events to improve promotional forecast accuracy and robustness and deepen understanding of Trade ROI, Trade Leverage, and 3 Star Promotions.
• Provide expert support to KAM teams and ensure TPM tools and solutions are appropriately used for fact-based pre- and post-event decision support.

Benefits

• Learning and development support from day one, including access to Mars University.
• Industry-competitive salary and benefits package, including company bonus.
• Variable pay.
• Medical benefits.
• Dental benefits.
• Participation in a 401(k) plan.
• Paid time off benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed