Lead Marketing Automation & Analytics Specialist
About The Position
Moody Bible Institute is seeking a Lead Marketing Automation & Analytics Specialist to lead multi-channel marketing initiatives that connect prospective students, alumni, donors, and ministry partners with its mission. The role combines marketing strategy, technology, and analytics to create digital experiences that drive engagement, lead generation, fundraising, and audience growth. The specialist leads the development, execution, and optimization of email, SMS, and lifecycle marketing campaigns, and oversees reporting, analytics, and performance measurement. They collaborate with stakeholders across Education, Alumni Relations, and Donor Development to deliver targeted communications and data-driven marketing strategies that support organizational goals. The role also supervises and supports marketing team members. Moody Bible Institute is a Christ-centered higher education and media ministry dedicated to equipping people with the truth of God's Word. Candidates must demonstrate alignment with Moody's mission, doctrinal beliefs, and Christian values, affirm its Statement of Faith, and adhere to Community Standards.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience leading or supervising team members.
- Three or more years of experience in email marketing, digital marketing, or marketing automation.
- Hands-on experience with Salesforce Marketing Cloud, including campaign development and management.
- Experience working with CRM platforms such as Salesforce.
- Experience with Google Analytics 4 (GA4), Google Tag Manager, and marketing reporting tools.
- Experience building dashboards and translating data into actionable business insights.
- Proficiency with Microsoft Office applications, particularly Excel and PowerPoint.
- Strong project management, communication, and organizational skills.
- Alignment with Moody Bible Institute's mission, doctrinal beliefs, and Christian values; employees must affirm its Statement of Faith and adhere to Community Standards.
Nice To Haves
- Salesforce Marketing Cloud certifications, including Email Studio, Journey Builder, or CloudPages.
- Salesforce Education Cloud certification.
- Experience with SMS marketing platforms such as Mogli.
- Experience with Power BI, Google Ads, Meta Ads, and website content management systems such as Optimizely or WordPress.
- Experience with lifecycle marketing, lead nurturing, and marketing attribution.
Responsibilities
- Lead the planning, execution, testing, and optimization of email, SMS, landing page, and automated marketing campaigns.
- Manage audience segmentation, personalization strategies, campaign scheduling, and communication workflows.
- Test and validate campaign content, data, links, tracking, and deliverability.
- Develop and optimize customer journeys to improve engagement, conversion, retention, and donor participation.
- Supervise and support marketing team members through coaching, workload management, and professional development.
- Develop and maintain dashboards, reports, and performance metrics to measure campaign effectiveness and business outcomes.
- Analyze marketing and audience data and provide insights and recommendations to improve engagement and return on investment.
- Partner with stakeholders to define KPIs and reporting requirements aligned with strategic goals.
- Coordinate data and campaign activity across CRM, marketing automation, analytics, advertising, and web platforms.
- Stay current on emerging digital marketing technologies, trends, and best practices.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
