Lead Generation Representative

Signode•Tampa, FL

2d•Onsite

About The Position

The Lead Generation Representative converts priority market segments, target accounts, and inbound inquiries into qualified sales leads for the Commercial Sales team. As the first point of engagement with prospective customers, this role uses research, outbound outreach, and consultative conversations to identify business opportunities, communicate Signode’s value proposition, and qualify prospects against established criteria. The representative builds and maintains a pipeline of qualified opportunities and ensures leads are routed and handed off to the appropriate seller. This office-based position is expected to be performed in the office five days per week. The role collaborates with Marketing, Product Management, Business Development, and Sales teams and supports revenue growth and market expansion through prospecting, lead qualification, CRM management, reporting, and market research.

Requirements

Bachelor’s degree in Business Administration, Computer Science / Data Analytics, or Marketing.
At least 4 years of business development, customer analytics, sales, or related experience.
B2B lead-generation experience.
Ability to analyze data and sales statistics to forecast and translate results into improved solutions.
Cold-calling and outbound-prospecting ability.
Strong understanding of brand building and articulation of value propositions.
Communication and relationship-building skills.
Advanced working experience with Power BI.
Advanced proficiency with Microsoft Excel, Word, Outlook, and PowerPoint.
Advanced CRM skills; Microsoft D365 is preferred.
Ability to deliver presentations.

Nice To Haves

Knowledge of ERP systems or sales management software.
Basic understanding of AI tools and their use in sales environments.
Microsoft D365 CRM experience.

Responsibilities

Partner with Marketing, Product Management, and Sales Leadership to identify priority market segments, target accounts, and growth opportunities.
Research prospects, companies, and contacts to identify decision-makers, buying influences, business needs, and potential opportunities.
Manage and respond to inbound leads from marketing campaigns, website inquiries, trade shows, referrals, and other channels.
Execute high-volume outbound phone, email, and digital outreach campaigns to engage prospects and generate qualified opportunities.
Present Signode’s value proposition and explain product and service offerings in relation to customer needs and business challenges.
Qualify prospects using established criteria, including business fit, opportunity potential, timing, and customer requirements.
Identify and validate opportunities within target accounts and priority industry segments.
Route qualified leads to the appropriate Business Development or Sales resource according to established criteria.
Maintain accurate prospect, account, activity, and opportunity records in CRM and lead management systems.
Provide qualification notes, customer intelligence, and opportunity details to support a seamless handoff to the assigned seller.
Collaborate with Business Development and Sales teams to refine qualification standards, outreach strategies, and account-targeting methods.
Track, manage, and report lead-generation activities, conversion metrics, pipeline performance, and campaign effectiveness.
Develop and maintain knowledge of Signode’s products, services, competitive positioning, and customer value propositions.
Research industry trends, competitor activity, and market developments to identify opportunities and improve prospecting.
Support sales teams with customer intelligence, account insights, buying trends, and market information.
Use CRM, sales engagement, and analytical tools to improve lead-generation productivity and effectiveness.
Support special projects and strategic initiatives as assigned by sales and revenue leadership.