Lead Generation Expert

Bestlogic Staffing•New Milford, CT

2d•$55,000 - $65,000•Onsite

About The Position

BestLogic Staffing is recruiting a motivated, results-driven Lead Generation Specialist on behalf of a client that provides inspection, microscopy, and measurement solutions. The role focuses on identifying prospective customers, qualifying inbound inquiries, and creating sales opportunities for the outside sales team. Using outbound calls, email, LinkedIn, research, and consistent follow-up, the specialist connects with decision-makers and schedules qualified product demonstrations and sales appointments. The successful candidate is confident initiating conversations, curious about customer needs, and persistent in developing opportunities. Strong communication, organization, and follow-through are essential. This position is on-site during regular business hours; remote and hybrid arrangements are not available. Success is measured by prospecting activity, new decision-makers identified, qualified sales opportunities, demonstrations and appointments scheduled, conversion of marketing inquiries, timely follow-up, and accurate CRM records.

Requirements

Excellent verbal and written communication skills.
Confident telephone presence and comfort initiating conversations with new prospects.
Strong listening and discovery skills.
Ability to manage a high volume of outbound calls and work toward measurable goals.
Strong research, organization, and time-management skills.
Ability to learn technical products and explain their value clearly.
Proficiency with Microsoft Office, including Excel.

Nice To Haves

Two or more years of experience in outbound calling, lead generation, inside sales, business development, or a related customer-facing role.
Experience in a technical, manufacturing, industrial, scientific, or B2B environment.
Salesforce CRM experience.

Responsibilities

Research prospective customers, target accounts, and relevant market opportunities.
Conduct high-volume outbound calls to introduce solutions and engage potential customers.
Use email, LinkedIn, and other appropriate channels to support prospecting efforts.
Identify decision-makers, influencers, and potential product users within target organizations.
Build prospect lists based on industry, application, territory, and marketing campaigns.
Tailor outreach to prospects' business needs, applications, and operational challenges.
Generate qualified product demonstrations and appointments for outside sales representatives.
Respond promptly to inquiries from the company website, trade shows, advertising, and marketing campaigns.
Ask discovery questions to understand customer applications, requirements, purchasing potential, and next steps.
Develop early-stage opportunities through timely, professional follow-up.
Schedule demonstrations and sales discussions with the appropriate field sales representative.
Re-engage previous inquiries, inactive prospects, and existing database contacts.
Complete post-event and campaign follow-up to maximize sales opportunities.
Gather prospect feedback to support future sales and marketing efforts.
Clearly explain product features, advantages, and business benefits.
Develop product and application knowledge to engage prospects confidently.
Use active listening and effective questioning to uncover customer needs.
Prepare professional follow-up emails that maintain engagement and advance conversations.
Represent the client professionally and build positive relationships with prospective customers.
Maintain accurate and current prospect information in Salesforce.
Document calls, emails, customer requirements, follow-up activities, and next steps.
Provide sales representatives with complete information when handing off qualified opportunities.
Manage follow-up schedules to keep prospects engaged.
Track activity and results against established performance goals.
Maintain strong standards for CRM accuracy and completeness.