Lead Generation Representative

Signode•Tampa, FL

2d•$55,000 - $70,000•Onsite

About The Position

The Lead Generation Representative converts priority market segments, target accounts, and inbound inquiries into qualified sales leads for the Commercial Sales team. As an initial point of engagement with prospective customers, the role uses research, outbound outreach, and consultative conversations to identify business opportunities, communicate Signode’s value proposition, and qualify prospects against established criteria. The representative builds and maintains a pipeline of qualified opportunities and ensures leads are routed and handed off to the appropriate seller to support revenue growth and market expansion. This is an office-based position requiring attendance in the office five days per week. The annual salary range is $55,000–$70,000 plus bonus, with compensation varying according to responsibilities and geographic location. Signode offers full-time employees health, dental, and vision insurance, a 401(k), paid time off, life insurance, wellness perks, and other benefits. Benefits begin the month following the hire date.

Requirements

Bachelor’s degree in Business Administration, Computer Science/Data Analytics, or Marketing.
At least 4 years of business development, customer analytics, sales, or related experience.
B2B lead generation experience.
Ability to analyze data and sales statistics, forecast, and translate results into improved solutions.
Experience with cold calling and outbound prospecting.
Strong grasp of brand building and the ability to articulate value propositions.
Strong communication and relationship-building skills.
Advanced working experience with Power BI.
Advanced proficiency with MS Excel, Word, Outlook, and PowerPoint.
Advanced CRM skills; Microsoft D365 is preferred.
Ability to deliver presentations.
Basic understanding of AI tools and their use in sales environments.
Ability to perform the essential duties satisfactorily, with reasonable accommodations available for qualified individuals with disabilities.
Availability to work in the office five days per week.

Nice To Haves

Knowledge of ERP systems or sales management software.

Responsibilities

Partner with Marketing, Product Management, and Sales Leadership to identify priority market segments, target accounts, and growth opportunities.
Research prospects, companies, and contacts to identify decision-makers, buying influences, business needs, and potential opportunities.
Manage and respond to inbound leads from marketing campaigns, website inquiries, trade shows, referrals, and other channels.
Conduct high-volume outbound phone, email, and digital outreach to engage target prospects and generate qualified opportunities.
Present Signode’s initial value proposition and explain product and service offerings in relation to customer needs and challenges.
Qualify prospects against established criteria, including business fit, opportunity potential, timing, and customer requirements.
Identify and validate opportunities within target accounts and priority industry segments.
Route qualified leads to the appropriate Business Development or Sales resource based on established criteria.
Maintain accurate prospect, account, activity, and opportunity data in CRM and lead management systems.
Provide qualification notes, customer intelligence, and opportunity details to support a seamless handoff to the assigned seller.
Collaborate with Business Development and Sales teams to refine qualification standards, outreach strategies, and account-targeting methods.
Track, manage, and report lead-generation activities, conversion metrics, pipeline performance, and campaign effectiveness.
Build and maintain knowledge of Signode’s products, services, competitive positioning, and customer value propositions.
Research industry trends, competitor activity, and market developments to identify opportunities and improve prospecting.
Support sales teams with customer intelligence, account insights, buying trends, and market information.
Use CRM, sales engagement, and analytical tools to improve lead-generation productivity and effectiveness.
Support special projects and strategic initiatives assigned by sales and revenue leadership.