Lead Field Marketing Specialist - Business Development
About The Position
The Lead Field Marketing Specialist - Business Development is responsible for creating qualified pipeline through strategic outbound prospecting, business relationship development, and follow-up across target accounts. The role focuses on opening doors, building momentum within accounts, and creating sales opportunities through modern outbound tactics and relationship-building. The ideal candidate has strong outbound sales experience, familiarity with Retail and B2C ecommerce, and an understanding of the ecommerce and digital commerce industry. The position supports event-related business development and requires local and national travel for trade shows, field events, meetings, and prospect engagement. Travel of 30–40% is expected. The role is based in the Miami / Sunrise / Fort Lauderdale area and requires office attendance four days per week. The position works closely with Sales, Marketing, and RevOps to generate qualified meetings, contribute to pipeline growth, and provide market feedback. Success is measured through activity, conversion, meeting-generation, and pipeline KPIs, along with disciplined execution and effective account relationship development.
Requirements
- At least 5 years of experience in business development, outbound sales, inside sales, or pipeline generation in a SaaS environment.
- Documented track record of meeting or exceeding KPIs for outbound activity, meeting generation, pipeline creation, and conversion performance.
- Strong outbound prospecting experience and ability to create opportunities from scratch, rather than only responding to inbound leads.
- Experience working across multiple ideal customer profiles, buyer personas, and industry verticals.
- Demonstrated business relationship development skills and ability to build a book of business over time.
- Strong written and verbal communication skills, with confidence communicating by phone, email, LinkedIn, video, and live conversation.
- Strong organization, follow-up discipline, and CRM accountability.
- Comfort operating in a metrics-driven environment with clear expectations and performance visibility.
- Based in the Miami / Sunrise / Fort Lauderdale area and willing to attend the office four days per week.
- Willingness to travel locally and nationally for events, meetings, and business development initiatives.
Nice To Haves
- Experience supporting field marketing, event follow-up, and account-based pipeline generation.
- Familiarity with Salesforce, HubSpot, LinkedIn Sales Navigator, sequencing tools, and intent or data platforms.
- Experience prospecting in ecommerce, SaaS, technology, or digital transformation environments.
- Experience engaging mid-market and enterprise accounts.
- Experience in AI-first go-to-market environments and comfort leveraging AI to improve research.
Responsibilities
- Own outbound prospecting across target accounts, segments, the B2C ideal customer profile, and verticals to generate qualified sales opportunities.
- Develop account penetration strategies that identify stakeholders, buying groups, whitespace, and business needs within named accounts.
- Conduct personalized outreach by phone, email, LinkedIn, events, referrals, and other channels, informed by account research, market signals, vertical challenges, and role-specific pain points.
- Build account momentum through consistent follow-up, relationship development, and strategic persistence, engaging prospects based on buying signals and account activity.
- Represent VTEX at market events and develop relationships that can lead to sales opportunities.
- Establish early-stage relationships with target-account personas and build trust through relevant, informed outreach.
- Develop and nurture a book of business and expand engagement across multiple stakeholders and functions within target accounts.
- Represent the company as a first point of contact and create a strong impression across prospect touchpoints.
- Qualify high-value inbound leads, campaign responses, and event-generated contacts; prioritize follow-up by fit, urgency, buying signals, and opportunity potential.
- Book discovery meetings for Account Executives and provide a strong handoff with notes, business context, and recommended next steps.
- Assess prospect intent and focus effort on engagement with the strongest conversion potential.
- Support local and national events with pre-event outreach, on-site prospect engagement, and post-event follow-up; use events to build relationships and move prospects into sales conversations.
- Travel locally and nationally for trade shows, customer meetings, field events, and other business development initiatives.
- Maintain CRM hygiene, including activity tracking, lead and account updates, disposition notes, meeting outcomes, and account intelligence.
- Track performance against KPIs and contribute to a disciplined, measurable pipeline development process.
- Share market feedback, prospect insights, objections, and competitive intelligence to improve messaging and targeting.
- Contribute to improvements in outreach strategies, talk tracks, sequencing, and account engagement practices.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
