Lead Field Marketing Specialist - Business Development

VTEX•Miami, FL

4d•Onsite

About The Position

The Lead Field Marketing Specialist – Business Development is responsible for creating qualified pipeline through strategic outbound prospecting, business relationship development, and high-impact follow-up across target accounts. This hunter role focuses on opening doors, building momentum within accounts, and generating sales opportunities through modern outbound tactics and relationship-building. The role supports Retail and B2C ecommerce prospects and requires knowledge of ecommerce and digital commerce, strong prospecting skills, persistence, account research, event networking, and disciplined follow-up. The position supports local and national event-related business development, including trade shows, field events, meetings, and prospect engagement. It requires 30–40% travel, locally and nationally, and attendance at the office four days per week in the Miami, Sunrise, or Fort Lauderdale area. Success is measured by qualified meetings and pipeline generation, KPI performance, account relationship development, and effective collaboration with Sales, Marketing, and RevOps.

Requirements

At least 5 years of experience in business development, outbound sales, inside sales, or pipeline generation in a SaaS environment.
Documented track record of meeting or exceeding KPIs for outbound activity, meeting generation, pipeline creation, and conversion performance.
Strong outbound prospecting experience and ability to create opportunities from scratch, not just respond to inbound leads.
Experience working across multiple ICPs, buyer personas, and industry verticals.
Demonstrated business relationship-development skills and ability to build a book of business over time.
Strong written and verbal communication skills across phone, email, LinkedIn, video, and live conversations.
Strong organization, follow-up discipline, and CRM accountability.
Comfort operating in a metrics-driven environment with clear expectations and performance visibility.
Based in the Miami, Sunrise, or Fort Lauderdale area and willing to attend the office four days per week.
Willingness to travel locally and nationally for events, meetings, and business development initiatives.

Nice To Haves

Experience supporting field marketing, event follow-up, and account-based pipeline generation.
Familiarity with Salesforce, HubSpot, LinkedIn Sales Navigator, sequencing tools, and intent or data platforms.
Experience prospecting into ecommerce, SaaS, technology, or digital-transformation environments.
Experience engaging mid-market and enterprise accounts.
Experience in AI-first go-to-market environments and comfort leveraging AI to improve research.

Responsibilities

Own outbound prospecting across target accounts, segments, B2C ICPs, and verticals to generate qualified sales opportunities.
Develop account penetration strategies that identify stakeholders, buying groups, whitespace, and business needs within named accounts.
Conduct personalized outreach by phone, email, LinkedIn, events, referrals, and other channels.
Build account momentum through consistent follow-up, relationship development, and strategic persistence.
Monitor buying signals, account activity, business changes, and market movement to engage the right prospects at the right time.
Represent VTEX at market events and develop relationships that can lead to sales opportunities.
Build early-stage relationships and trust with relevant personas in target accounts.
Develop and nurture a book of business, expanding engagement across multiple stakeholders and functions.
Represent the company as a first point of contact and create a strong impression across prospect touchpoints.
Qualify inbound leads, campaign responses, and event-generated contacts; prioritize follow-up based on fit, urgency, buying signals, and opportunity potential.
Book discovery meetings for Account Executives and provide clear handoffs with notes, business context, and recommended next steps.
Distinguish low-intent engagement from genuine pipeline opportunities and prioritize effort accordingly.
Support events through pre-event outreach, on-site prospect engagement, and post-event follow-up.
Travel as needed for trade shows, customer meetings, field events, and other business development initiatives; expected travel is 30–40%, locally and nationally.
Maintain accurate CRM activity tracking, lead and account updates, disposition notes, meeting outcomes, and account intelligence.
Track performance against KPIs and contribute to a disciplined, measurable pipeline-development process.
Share prospect insights, objections, market feedback, and competitive intelligence.
Contribute to improvements in outreach strategies, talk tracks, sequencing, and account-engagement practices.