Lead BI Developer
About The Position
Launch Potato is seeking a Lead BI Developer to own reporting infrastructure that supports decision-making across its Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. The role is embedded with the business and partners closely with Yield, Paid Media, and Account Management teams. It includes auditing and standardizing reporting, developing trusted data sources, and producing retrospective analyses of experiments, creatives, offers, seasonality, and customer acquisition cost (CAC) performance. The developer is expected to connect analysis to business decisions, help teams understand and use reporting, and grow into a proactive analytical partner who recommends actions rather than simply reporting findings. The role owns work end-to-end, from raw data ingestion through final dashboards. The successful candidate builds and maintains complex BI models, investigates discrepancies in raw and third-party data, and develops reporting that is adopted and supports confident self-service analytics. Over time, the role is expected to establish reporting standards, understand the full-funnel metrics and business levers for assigned verticals, and provide consistent, business-contextual retrospective analysis. Launch Potato is a profitable, bootstrapped discovery and conversion company with a South Florida headquarters and a remote-first team across 18 countries. Its brands include FinanceBuzz, All About Cookies, and OnlyInYourState. The company emphasizes ownership of outcomes, direct and respectful feedback, curiosity, collaboration, and measuring work by impact.
Requirements
- At least 7 years of experience in business intelligence or analytics.
- Direct exposure to performance or affiliate marketing.
- Expert SQL skills and comfort extracting accurate insights from raw, unstructured, complex data without relying on clean models.
- Experience owning reporting end-to-end, from pipeline through dashboard.
- Ability to build, standardize, and drive adoption of reporting and improve teams' data literacy.
- Ability to connect data analysis to performance marketing levers such as campaign performance, conversion rates, or revenue per session.
- Advanced LookML development, or equivalent experience in Power BI or Tableau, including the ability to architect complex models and understand downstream impacts.
- Strong analytical rigor, including tracing discrepancies to their source before drawing conclusions.
- Business curiosity and willingness to develop a deep understanding of the business and its performance levers.
- Strong communication and collaboration skills, including the ability to establish stakeholder trust and ensure findings land with the right context.
- Proactive ownership, including surfacing problems early and driving work forward.
Nice To Haves
- Experience working with messy, complex third-party data.
- Experience partnering closely with business teams to uncover trends, conduct retrospective analyses, and connect data work to decisions that move the business.
- Experience owning reporting end-to-end, from pipeline to dashboard.
Responsibilities
- Own reporting infrastructure and reporting for assigned business verticals, from raw data ingestion through final dashboards.
- Audit existing reporting with stakeholders, identifying discrepancies, redundancies, and inconsistencies and developing a standardization roadmap.
- Build, standardize, and improve dashboards and reporting while driving their adoption and supporting data literacy.
- Partner with Yield, Paid Media, and Account Management teams to understand business needs and uncover meaningful trends.
- Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
- Execute ad hoc reporting requests accurately and with business context.
- Develop trusted data sources to improve the efficiency of data consumption.
- Understand how assigned verticals make money, their key performance levers, and the full-funnel metrics that support each team.
- Educate business teams on reporting and best practices to enable confident self-service analytics.
- Investigate discrepancies through to their source before drawing conclusions.
- Communicate findings with appropriate context for the audience and recommend actions based on analysis.
Benefits
- Profit-sharing bonus
- Competitive benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
