The Key Account Manager is responsible for managing all aspects of Mark Anthony Beverage Company's (MABI) brands within an assigned account base and overseeing and implementing distributor planning, programming, and account execution. The role is ultimately accountable for delivering the annual sales plan for the assigned retailer accounts and serves as the conduit for key account functions related to the company's business. The position develops and maintains business partnerships with buyers and operators, chain account managers, and sales leadership within the wholesaler network. Work includes developing presentations for local programs and new authorizations, optimizing shelves, managing MODs, and coordinating regional and national features. The Key Account Manager also develops region-specific programs and promotions that increase the value of Mike's partnership with wholesalers and retailers. Success is measured through growth (40%), execution (40%), and share (20%). Growth targets include ABP volume excluding innovation, ABP innovation volume, and delivery of the investment plan. Execution targets include delivery of ABP PODs with and without innovation. Share targets include growing White Claw's share of seltzer, Mike's and Cayman Jack's shares of FMB, and MABI's share of flavor. The role owns sales targets and key account management, executes sales strategies within accounts, and influences account-specific sales, promotion, and pricing strategies.
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Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed