Key Account Manager

Red Bull•Boston, MA

About The Position

The Key Account Manager, Convenience, is responsible for selling and executing Red Bull strategy and initiatives with local key account chains, and influencing execution through local decision makers. The role owns local key account budgets and results across distribution, price, promotion, and quality points of distribution (QPOD). It develops productive customer relationships and solutions that address customer needs while achieving Red Bull goals. The position manages local key accounts by executing distribution and merchandising strategies, ensuring account schematics meet Red Bull standards, selling the Optimum Price program, developing annual promotion schedules, and customizing presentations and sales approaches. It evaluates return on investment (ROI) for promotional and merchandising solutions and ensures promotions are supported by effective point-of-sale materials and incremental displays. The role develops relationships with account decision makers, drives execution of programs, identifies opportunities beyond existing programs, and maintains local account knowledge. It also prepares annual customer marketing agreements, manages designated account funds, conducts business and post-promotion analyses, leads quarterly business reviews, and maintains communication with distributor partners. The position is open to U.S. citizens, U.S. permanent residents, or individuals currently authorized to work in the United States on a valid visa. The base salary range is $92,000 to $138,000, plus cash incentives; actual offers may vary based on work experience.

Requirements

At least 4 years of sales experience with a strong track record of success.
Strong analytical skills and experience using internal and external data sources, such as IRI and Nielsen.
Excellent communication and active listening skills.
Strong negotiation skills.
Innovative, solution-oriented mindset.
Self-motivated and able to work independently.
Extremely proficient in Microsoft Excel and PowerPoint.
Fluent in English.
Authorized to work in the United States as a U.S. citizen, permanent resident, or holder of a valid visa.

Nice To Haves

Sales experience in beverage, CPG, or FMCG industries, or within a Direct Store Delivery (DSD) operation.
Bachelor’s degree.
Additional language skills.

Responsibilities

Execute distribution of priority packages in line with channel strategy recommendations.
Ensure assigned key account schematics reflect Red Bull standards for product flow and package mix.
Sell Red Bull’s Optimum Price program using best practices and available tools.
Customize presentations and sales pitches to address customer needs and achieve account goals.
Develop annual promotion schedules aligned with business unit and channel strategy goals.
Sell Red Bull merchandising standards, distribution recommendations, and price points in a way that resonates with customers.
Ensure promotions include effective point-of-sale materials and incremental displays.
Drive effective, permanent merchandising and evaluate ROI before recommending point-of-sale materials or customized solutions.
Execute merchandising in line with channel strategy guidelines.
Develop relationships with key decision makers through business reviews and regular communication.
Drive execution of account programs through local decision makers and pursue incremental opportunities beyond existing programs.
Share relevant developments, information, and successes with local decision makers, and maintain key local account knowledge.
Build relationships with key accounts beyond the buyer level.
Construct annual Customer Marketing Agreements and manage associated funds for designated key accounts on a monthly and annual basis.
Work with the Category Analyst to evaluate ROI for pay-for-space agreements and communicate key learnings to business unit and channel leads.
Conduct post-promotion analysis with the Category Analyst to evaluate promotional effectiveness.
Conduct quarterly business reviews covering account business, channel competition, and opportunities.
Share examples of Red Bull marketing activities to demonstrate points of difference from competitors.
Provide Energy Insights that drive changes in promotion, price, or merchandising practices.
Keep distributor partners informed about key account programs and initiatives using appropriate communication processes.
Visit distributor partners routinely to maintain personal contact and open communication.