Key Account Manager

Red Bull•Boston, MA

8d•$92,000 - $138,000

About The Position

The Key Account Manager, Convenience, sells and executes Red Bull strategies and initiatives with local key account chains, influencing execution through local decision makers. The role owns local key account budgets and results across distribution, price, promotion, and Quality Points of Distribution (QPOD), develops productive business relationships with assigned accounts, and creates solutions that meet customer needs while supporting Red Bull goals. The position manages and develops local key accounts and relationships, supports annual planning and budget management, analyzes business and promotional performance, conducts quarterly business reviews, and communicates account programs and initiatives to distributor partners. Travel is 50–60. The position is permanent and is open to people authorized to work in the United States as specified in the posting.

Requirements

At least 4 years of sales experience with a strong track record of success.
Strong analytical skills and experience using internal and external data sources, such as IRI and Nielsen.
Excellent communication and active listening skills.
Strong negotiation skills.
Innovative, solution-oriented mindset.
Self-motivated and able to work independently.
Extremely proficient in Microsoft Excel and PowerPoint.
Fluent in English.
Authorized to work in the United States as a U.S. citizen, U.S. permanent resident, or individual with a valid visa.

Nice To Haves

Sales experience in beverage, consumer packaged goods (CPG), fast-moving consumer goods (FMCG), or Direct Store Delivery (DSD) operations.
Bachelor’s degree.
Additional language skills.

Responsibilities

Execute distribution on priority packages in line with Channel Strategy recommendations.
Ensure assigned key-account schematics reflect Red Bull standards for flow and package mix.
Sell Red Bull’s Optimum Price program using best practices and available tools.
Customize presentations and sales pitches to address customer needs and achieve account goals.
Develop annual promotion schedules in accordance with business unit and Channel Strategy goals.
Sell Red Bull merchandising standards, distribution recommendations, and price points in ways that resonate with customers.
Ensure promotions include effective point-of-sale materials and incremental displays.
Drive effective, permanent merchandising and evaluate return on investment before recommending point-of-sale materials or customized solutions.
Execute merchandising in line with Channel Strategy guidelines.
Develop relationships with key decision makers through business reviews and ongoing communication.
Drive account-program execution through local decision makers and pursue incremental opportunities beyond existing programs.
Share relevant developments, information, and successes with local decision makers; maintain local account knowledge and build relationships beyond the buyer level.
Construct annual Customer Marketing Agreements and manage associated funds for designated key accounts monthly and annually.
Work with the Category Analyst to evaluate return on investment for pay-for-space agreements and communicate learnings to business unit and Channel Leads.
Conduct post-promotion analysis with the Category Analyst to evaluate promotional effectiveness.
Conduct quarterly business reviews covering account business, channel competition, and opportunities.
Share Red Bull marketing examples to demonstrate points of difference from competitors and provide Energy Insights that can inform changes to promotion, pricing, or merchandising.
Keep distributor partners informed about key-account programs and initiatives using appropriate communication processes.
Visit distributor partners regularly to maintain personal contact and open communication.