Internet Marketing Consultant, Social Media (Mexico City)
Rise Interactive
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Posted:
August 21, 2023
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Onsite
About the position
Rise Interactive is seeking an Internet Marketing Consultant for their Social Media team in Mexico City. The consultant will be responsible for developing and optimizing social media campaigns for clients, analyzing industry benchmarks, and identifying opportunities for improvement. They will also be tasked with syndicating content across various social platforms, managing social communities, and staying up-to-date with social media trends and technologies. The ideal candidate should have strong analytical and organizational skills, as well as a service-oriented attitude towards clients and colleagues.
Responsibilities
- Analyze and evaluate industry benchmarks/market research regarding competitor’s social media programs to identify gaps and social media opportunities for improvement i.e. content strategy and frequency of content deployment
- Establish client’s position in a social media stratosphere and determine content strategy that presents client’s social media program in compelling and unique context
- Ascertain what methods will be used to syndicate content i.e. Twitter, Facebook blogs, etc. to capitalize on social media trends
- Help client’s find success with unique and timely promotional campaigns featuring incentives to join the social communities such as exclusive content, contests, insider access or other opportunities
- Identify key stakeholders in social communities and work to grow the distribution of content, with the goal of growing volume of line client content to drive traffic
- Manage various social platforms to develop new campaigns and edit existing one to ensure ROI for clients
- Watch and check social media trends, tools, technologies, and recommend direction for investment and implementation
- Demonstrate the ability to develop /revise content for varied audiences in a professional manner
- Create innovative new content across social media platforms (blogs, Twitter, Facebook, YouTube, Instagram, Tumblr, etc.) and ensure message consistency
- Demonstrate deep understanding of client goals in order to forecast budgets, create strategies, and measure success
Requirements
- Strong analytical, organizational, and time management skills
- Ability to work on multiple projects simultaneously
- Service-oriented and positive attitude towards clients and colleagues
- Knowledge of current and emerging social media practices
- Ability to analyze industry benchmarks and market research
- Develop content strategy for social media programs
- Syndicate content through various social platforms (Twitter, Facebook, blogs, etc.)
- Create and manage social media campaigns
- Stay updated on social media trends, tools, and technologies
- Ability to develop and revise content for different audiences
- Deep understanding of client goals and ability to forecast budgets
Benefits
- Competitive salary and benefits package
- Opportunity to work in a rapidly growing full service interactive advertising agency
- Chance to be part of an entrepreneurial culture
- Ability to work on multiple projects at the same time
- Positive and service-oriented attitude towards clients and colleagues
- Development of top of the line social media campaigns
- Utilization of current and emerging social media practices
- Analyzing industry benchmarks and market research
- Identifying gaps and social media opportunities for improvement
- Establishing client's position in the social media stratosphere
- Determining compelling and unique content strategy
- Syndicating content through various social media platforms
- Helping clients find success with promotional campaigns
- Growing the distribution of content to drive traffic
- Managing various social platforms for clients
- Staying up to date on social media trends, tools, and technologies
- Developing and revising content for varied audiences
- Creating innovative content across social media platforms
- Forecasting budgets and creating campaign structures
- Extracting insights from campaign data
- Providing proactive recommendations to enhance social marketing goals
- Engaging and attracting new customers through social campaigns
- Keeping up to date on the impact of social media on SEO
- Providing reports to clients on a regular basis
- Researching new blogs and channels for relevancy and trend identification
- Monitoring and advising clients on the latest trends in social media marketing
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Rise Interactive
Rise Interactive is a full-service digital marketing agency, helping leading brands drive better business outcomes.
Company Overview
Rise Interactive is a full-service digital marketing agency, helping leading brands drive better business outcomes.
Benefits
- Bachelor's Degree or Equivalent
- Experience implementing media technologies or site analytics in support of Paid Search, SEO, Paid Social, or Programmatic strategies
- Demonstrated effective team task management, prioritization, and organizational skills
- Ability to use operational ticketing and project management tools
- Excellent critical thinking, verbal, and written communications skills, with strong experience in communicating with internal stakeholders
- Strategic and analytical planning and problem-solving skills
- Knowledge of digital media KPIs such as ROAS, CPA, CPL, etc, and how they are measured is a plus.
- Self-motivated, organized, ambitious individual with a passion for marketing technology
- Able to work with minimal supervision while maintaining focus and productivity.
- Experience implementing media or site analytic platforms (Google Analytics, Adobe Analytics, Google Tag Manager, Tealium, Google Search Ads 360, Invoca, Google Campaign Manager, Meta, LinkedIn, Amazon Advertising, etc).
Preferred Skills:
- Experience with Google Analytics or Adobe Analytics
- Experience with Search Ads 360, Google Ads, Microsoft Ads
- Experience with Google Search Console
- Experience with Meta, LinkedIn, Pinterest, Snapchat, Tiktok, or Reddit
- Experience with Display & Video 360 or Campaign Manager 360
- Experience with TheTradeDesk
- Experience working remotely
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