Internet Marketing Consultant, Paid Search (Mexico City)
Rise Interactive
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Posted:
December 12, 2022
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Onsite
About the position
Rise Interactive is seeking an Internet Marketing Consultant for their Search team in Mexico City. The ideal candidate will have superior organizational and time management skills, be process-driven, and possess a background in business, engineering, and/or sciences. The consultant will be responsible for executing various search engine marketing activities, including campaign development, optimization, and paid search performance analysis across Rise’s paid search client portfolio. The consultant will also be expected to understand problems at a fundamental level in order to develop data-driven creative solutions to solve them through day-to-day account management.
Responsibilities
- Manage and execute online search engine marketing and strategy for Rise’s Paid Search client portfolio of business
- Use Google, Bing, Yahoo and other ad interfaces to develop and optimize new/current accounts and campaigns to impact ROI for clients
- Execute daily account management and maintenance tasks, including but not limited to, daily account pacing, keyword analysis, optimization, forecasting, as well as working with various internal/external teams to drive an exceptional client experience
- Exhibit clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation and text ad copy creation
- Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectives
Requirements
- Manage and execute online search engine marketing and strategy for Rise’s Paid Search client portfolio of business
- Use Google, Bing, Yahoo and other ad interfaces to develop and optimize new/current accounts and campaigns to impact ROI for clients
- Execute daily account management and maintenance tasks, including but not limited to, daily account pacing, keyword analysis, optimization, forecasting, as well as working with various internal/external teams to drive an exceptional client experience
- Exhibit clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation and text ad copy creation
- Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectives
- 0-2 years experience in digital marketing, PPC or SEO experience preferred
- Fluency with English communication skills is required along with excellent presentation skills
- Background in business, engineering, and/or sciences strongly preferred
- Significant experience and familiarity w/ Excel, VBA is a plus
- Excellent presentation and verbal communication skills
- Very strong written communication skills, familiarity w/ AP Style preferred
- Superior organizational and time management skills
- Able to work with minimal supervision while maintaining focus and productivity
Benefits
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Rise Interactive
Rise Interactive is a full-service digital marketing agency, helping leading brands drive better business outcomes.
Company Overview
Rise Interactive is a full-service digital marketing agency, helping leading brands drive better business outcomes.
Benefits
- Bachelor's Degree or Equivalent
- Experience implementing media technologies or site analytics in support of Paid Search, SEO, Paid Social, or Programmatic strategies
- Demonstrated effective team task management, prioritization, and organizational skills
- Ability to use operational ticketing and project management tools
- Excellent critical thinking, verbal, and written communications skills, with strong experience in communicating with internal stakeholders
- Strategic and analytical planning and problem-solving skills
- Knowledge of digital media KPIs such as ROAS, CPA, CPL, etc, and how they are measured is a plus.
- Self-motivated, organized, ambitious individual with a passion for marketing technology
- Able to work with minimal supervision while maintaining focus and productivity.
- Experience implementing media or site analytic platforms (Google Analytics, Adobe Analytics, Google Tag Manager, Tealium, Google Search Ads 360, Invoca, Google Campaign Manager, Meta, LinkedIn, Amazon Advertising, etc).
Preferred Skills:
- Experience with Google Analytics or Adobe Analytics
- Experience with Search Ads 360, Google Ads, Microsoft Ads
- Experience with Google Search Console
- Experience with Meta, LinkedIn, Pinterest, Snapchat, Tiktok, or Reddit
- Experience with Display & Video 360 or Campaign Manager 360
- Experience with TheTradeDesk
- Experience working remotely
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