Integrated Social Media Manager

H/L Agency•Oakland, CA

6h•$90,000 - $110,000

About The Position

H/L Agency is seeking a hands-on Integrated Social Media Manager to lead Social Leads, oversee content production across client accounts, and connect creative execution with measurable results. Reporting to the Director of Social, this role combines team leadership, production operations, budget oversight, performance analytics, and AI-enabled workflow improvement. The manager will keep teams aligned, projects on track, and workflows efficient while improving campaigns and team performance. The position spans social production and project management, organic-to-paid content optimization, performance measurement, and the development of repeatable AI-informed systems.

Requirements

4+ years of experience in social media management, production, or analytics within an agency or brand environment.
Demonstrated ability to manage, mentor, and develop team members while driving accountability and collaboration.
Experience overseeing organic, semi-produced, and paid social content workflows across multiple projects or accounts.
Experience monitoring production budgets, resource costs, and project scope to support efficient delivery and profitability.
Proven ability to manage creative upcycling and collaborate with paid social teams.
Hands-on experience with creative tagging, analytics, dashboards, and tools such as Sprout Social, CreatorIQ, Meta Ads Manager, BigQuery, or Tableau.
Familiarity with AI tools, LLM workflows, structured markdown documentation, and project management platforms such as Asana.
Strong leadership, communication, and presentation skills, with the ability to manage competing priorities and collaborate across remote teams.
Bachelor's degree.

Responsibilities

Manage, mentor, and develop Social Leads, providing direction, feedback, and accountability for team performance.
Oversee social calendars, production priorities, resources, and workflows across client accounts.
Optimize team capacity, streamline processes, and proactively resolve production challenges and competing priorities.
Oversee social production budgets, monitor resource costs and utilization, and address scope changes to maintain efficiency and profitability without compromising creative quality.
Partner with Social Leads to refine briefs, coordinate creators, and oversee content production from concept through delivery.
Collaborate with Account, Creative, Production, and Paid Media teams to align resources, approvals, and deadlines.
Identify top-performing organic content, manage creative upcycling, and partner with paid media teams on audience alignment.
Build creative tagging systems, dashboards, and reports to measure performance against client KPIs.
Translate creative performance data into actionable insights and optimizations.
Leverage AI tools and campaign learnings to inform future creative briefs and improve performance.
Develop repeatable workflows, maintain AI knowledge bases, and document insights using structured markdown files.