Integrated Media Consultant

News-Press & Gazette Company • Columbia, MO

9h

About The Position

NPG of Missouri, LLC’s television stations in Columbia/Jefferson City—ABC 17, FOX 22, MyNetworkTV, and Me-TV—are seeking an Integrated Media Consultant to help local businesses grow by matching their goals with broadcast and digital advertising. The role owns the station’s digital revenue goal and partners with Account Executives (AEs) to develop, present, and close digital advertising business. It builds multimedia plans spanning streaming/CTV, video, display, and on-site digital, and coordinates campaigns from proposal through traffic, creative, analytics, and billing. The consultant reviews campaign metrics, optimizes campaigns as needed, and connects results to advertisers’ goals through business reviews.

Applicants must provide a cover letter and resume. The posting closes when the position is filled. NPG of Missouri, LLC is an Equal Opportunity Employer.

Requirements

• Consultative sales experience; advertising or media experience is preferred but not required.
• Ability to learn digital advertising tools and the systems behind them.
• Clear communication skills and the discipline to manage multiple campaigns at once.
• Professional, client-first approach.
• Valid Missouri driver’s license or ability to obtain one.

Nice To Haves

• College degree preferred but not required.
• Advertising or media sales experience preferred.

Responsibilities

• Own the station’s digital revenue goal and work with a plan to attain it.
• Join Account Executives on calls, client needs assessments, and presentations to help close digital business.
• Explain client needs and build advertising plans that fit client goals.
• Build multimedia plans across the funnel, including streaming/CTV, video, display, and on-site digital.
• Coordinate campaigns from proposal through traffic, creative, analytics, and billing.
• Analyze digital advertising metrics, explain what is working, and make changes when necessary.
• Run business reviews that tie results back to advertisers’ goals.

Benefits

• Competitive compensation package
• Extensive training
• Medical insurance
• Dental insurance
• Paid time off

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed