Freelance Integrated Marketing Manager

Toloka

9h

About The Position

As a Freelance Integrated Marketing Manager, you will own the strategy and execution of integrated campaigns across Toloka’s priority audiences, driving demand across its offering portfolio. You will determine how to reach audiences with a coordinated story across content, paid media, events, field marketing, lifecycle, social, partnerships, PR, and sales activation, and turn attention into commercial outcomes. You will build campaign strategy, orchestrate teams and agencies, execute campaigns where needed, measure performance, and continuously optimize based on results.

The initial focus is building demand and pipeline for Toloka’s enterprise and managed AI solutions; driving awareness, adoption, and growth for its platform; and establishing Toloka as a recognized category leader among AI researchers, engineers, enterprise AI teams, and the broader AI ecosystem. This is both a strategic and highly operational role.

Requirements

• At least 6 years of B2B marketing experience owning integrated demand-generation programs.
• Experience marketing technical products.
• Proven ability to drive pipeline across both enterprise sales-led and self-service or product-led growth motions.
• Experience marketing to technical audiences across channels including paid media, events, content, account-based marketing, and lifecycle marketing.
• Strong analytical, program management, and optimization skills.
• Strong creative judgment and ability to move quickly in a fast-changing environment.

Nice To Haves

• Experience marketing AI, machine learning, developer tools, data, cloud, or enterprise software.

Responsibilities

• Build integrated campaigns for priority audiences, solutions, launches, and market moments, with clear messaging and business goals.
• Drive enterprise pipeline through coordinated account-based marketing, content, events, paid media, executive engagement, and outbound.
• Accelerate self-service growth by improving acquisition, activation, and repeat usage among AI engineers and technical teams.
• Orchestrate launches and market moments to create sustained awareness, engagement, and demand.
• Maximize channel performance across events, paid media, web, email, social, and other campaign channels.
• Continuously optimize audiences, messaging, creative, offers, and conversion paths through testing and learning.
• Measure business impact across account engagement, pipeline, product adoption, acquisition, and category awareness.
• Coordinate teams and agencies and personally execute campaign work where needed.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed