Instructional Designer & Trainer

Lamar Advertising•Baton Rouge, LA

About The Position

Lamar is seeking an Instructional Designer & Trainer to lead enterprise-wide professional development and help employees build skills and achieve business goals. The role partners with leadership and executives to shape learning strategies, identify development needs, and support talent development and career-pathing initiatives. It designs and develops learning journeys, curricula, and instructional content, and delivers engaging training in person and virtually. The position also evaluates program effectiveness, supports professional development administration, and adapts learning content to relevant regulatory and compliance requirements. The work environment may be remote or hybrid depending on the employee’s geographic location relative to the Corporate Office. The position follows a Monday–Friday, 8 a.m.–5 p.m. schedule, with incremental travel required. Physical demands include light lifting, reading-focused seeing, sitting more than 50% of the time, talking, and walking. Applicants must have U.S. work authorization that does not require visa sponsorship. Applicants are also asked to complete an 8–15 minute personality assessment during the application process.

Requirements

Bachelor’s degree.
At least 5 years of experience in Training & Development, with a background in instructional design.
Proven experience delivering dynamic, engaging live training to diverse audiences.
Ability to conduct needs assessments and KSA gap analyses and develop learning paths and instructional content.
Ability to deliver engaging in-person and online presentations and training, manage group dynamics, and motivate learners through coaching and mentoring.
Excellent verbal, written, and visual communication skills, with the ability to explain complex information clearly and concisely.
Interpersonal and diplomatic skills to collaborate across organizational levels.
Proficiency with Learning Management Systems and familiarity with Learning Management Software.
Proficiency with common office software, including Microsoft Office and Google Workspace.
Ability to ethically use AI tools for HR functions such as data analysis and process automation.
Strong analytical and proactive problem-solving skills, sound judgment, integrity, and attention to detail.
Effective time management and ability to establish priorities and meet deadlines.
Ability to work in a team environment.
Ability to understand legal requirements and compose, type, and proofread communications and training materials.

Nice To Haves

Experience with UKG Pro Learning or similar LMS platforms.
Experience using AI tools for HR data analysis and process automation.

Responsibilities

Provide strategic input on enterprise-wide learning and development strategies in partnership with leadership and executives.
Assist with identifying appropriate participants for professional development events.
Conduct learning needs assessments and KSA gap analyses to identify organizational skill deficiencies.
Design, create, and curate courses, curricula, and learning journeys, including instructor-led, e-learning, and blended formats.
Research appropriate professional development solutions.
Customize learning content and delivery methods to meet applicable industry regulatory and compliance requirements.
Facilitate classroom learning, manage live training environments, encourage participation, and handle group dynamics.
Deliver engaging training sessions, workshops, and webinars in person and virtually, adapting delivery to participant needs.
Support leadership development, onboarding, and career-pathing initiatives.
Assess learning-program effectiveness using surveys and performance metrics.
Assist with administrative duties related to professional development programming.

Benefits

120 hours of paid time off (PTO), increasing with tenure.
12 paid company holidays, including Presidents’ Day and Juneteenth.
Comprehensive two-month training program.
Ongoing professional development and internal leadership programs.
Multiple medical plan options and a health savings account.
Hospital, Critical Illness, and Accident coverage.
Short- and long-term disability coverage.
Paid parental leave.
Employee Stock Purchase Plan.
401(k) plan with company match.
Up to $1,200 in employer-paid HSA contributions and cash rewards for participating in the wellness program.
People-first culture that invests in connection, community involvement, and transparency around employee feedback.