Instructional Designer & Trainer

Lamar Advertising Company•Baton Rouge, LA
•$60,000 - $75,000

About The Position

Lamar Advertising is seeking an Instructional Designer & Trainer to support enterprise-wide professional development and help improve employee growth and business results. The role partners with leadership and executives to provide strategic input on learning and development, assess organizational learning needs, and design comprehensive courses, curricula, learning paths, and blended programs. It also delivers engaging in-person and virtual training, workshops, and webinars, and supports leadership development, onboarding, and career-pathing initiatives. The position may customize learning content to address applicable industry regulatory and compliance requirements, evaluate program effectiveness, and assist with professional development administration. The work environment may be remote or hybrid depending on geographic location relative to the Corporate Office, and incremental travel is required.

Requirements

  • Bachelor’s degree.
  • At least 5 years of experience in Training & Development, with a background in instructional design.
  • Proven track record of delivering dynamic, engaging live training to diverse audiences.
  • Ability to conduct needs assessments and KSA gap analyses and develop learning paths and instructional content.
  • Ability to deliver engaging in-person and online presentations and training, manage group dynamics, and foster learner interaction and motivation through coaching and mentoring.
  • Excellent verbal, written, and visual communication skills, with the ability to explain complex information clearly and concisely.
  • Effective interpersonal and diplomatic skills for collaboration across organizational levels.
  • Proficiency with Learning Management Systems and familiarity with learning management software.
  • Proficiency with common office software, including Microsoft Office and Google Workspace.
  • Ability to ethically leverage AI tools for HR functions such as data analysis and process automation.
  • Strong analytical, proactive problem-solving, time-management, and organizational skills; sound judgment and integrity in complex or ambiguous situations.
  • Continuous attention to detail, including understanding legal requirements and composing, typing, and proofreading communications and training materials.
  • Ability to establish priorities, meet deadlines, and work in a team environment.
  • U.S. work authorization without a need for visa sponsorship.

Nice To Haves

  • Experience with LMS platforms such as UKG Pro Learning.

Responsibilities

  • Provide strategic input to enterprise-wide learning and development strategies in partnership with leadership and executives.
  • Assist with determining appropriate participants for professional development events.
  • Conduct learning needs assessments and KSA gap analyses to identify organizational deficiencies.
  • Design, create, and curate courses, curricula, and learning journeys in instructor-led, e-learning, and blended formats.
  • Research and identify appropriate professional development solutions.
  • Customize learning content and delivery methods where applicable to meet industry regulatory and compliance requirements.
  • Facilitate classroom and live training environments, encourage participation, and manage group dynamics.
  • Deliver engaging training sessions, workshops, and webinars in person and virtually, adapting delivery to participant needs to maximize learning retention.
  • Support talent development initiatives such as leadership development, onboarding, and career pathing.
  • Assess and evaluate learning program effectiveness through surveys and performance metrics.
  • Assist with administrative duties related to professional development programming.

Benefits

  • 120 hours of paid time off, increasing with tenure.
  • 12 paid company holidays, including Presidents' Day and Juneteenth.
  • Comprehensive two-month training program.
  • Ongoing professional development and internal leadership programs.
  • Multiple medical plan options and a health savings account.
  • Hospital, critical illness, and accident coverage.
  • Short- and long-term disability coverage.
  • Paid parental leave.
  • Employee Stock Purchase Plan.
  • 401(k) plan with company match.
  • Up to $1,200 in employer-paid HSA contributions and cash rewards for participation in the wellness program.
  • People-first culture investing in connection, community involvement, and transparency around employee feedback.
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