Inside Sales Rep - Rental

Fabick Cat•Butler, WI

About The Position

The Inside Sales Representative – Rental generates rental revenue through proactive customer outreach, timely responses to rental opportunities, and follow-up on open quotes, lost and dormant accounts, and marketing-generated leads. The role serves as an inside sales resource for the Rental business, focusing on developing new and reactivated customers rather than managing day-to-day counter transactions. The representative identifies rental opportunities, responds to customer inquiries and quote requests, recommends suitable equipment, and converts opportunities into rental business. The representative works with Rental Consultants, Branch Managers, Outside Sales Representatives, and other Fabick Cat teams to provide a seamless customer experience and develop and transition opportunities appropriately. Success requires a strong sales mindset, disciplined outbound activity, effective customer communication, and consistent CRM use to document and manage the sales pipeline.

Requirements

High school diploma or equivalent.
Two or more years of customer-facing experience in service, hospitality, retail, sales, or a related environment.
Service orientation, including listening well, showing genuine care, and seeking ways to make the customer experience easier.
Polished, confident communication skills and ability to build trust with a wide range of customers.
Strong judgment, ownership, and problem-solving skills, especially when priorities or customer needs change.
Ability to work independently, manage multiple priorities, and follow through on commitments.
Strong phone, written, and in-person communication skills.
Comfort using Microsoft Word, Excel, Outlook, and business systems; accurate data entry required.
Interest in building meaningful expertise and growing within the rental business over time.

Nice To Haves

Associate degree.
Prior rental or equipment experience.

Responsibilities

Create a warm, professional, and helpful experience for customers in person, by phone, and electronically.
Ask questions to understand the customer, the job to be done, timing, and equipment needs.
Take ownership of customer requests and follow through until the need is resolved or a clear next step is established.
Recommend appropriate rental equipment based on customer needs and partner with branch resources when additional expertise is needed.
Prepare quotes and rental contracts and ensure required documentation and insurance coverage are complete and accurate.
Coordinate with operations, service, sales, and other teams to support equipment availability, delivery, pickup, and customer commitments.
Respond to customer concerns with urgency, empathy, and a solution-oriented approach, keeping the customer informed.
Support in-store sales, equipment inventory activities, and parts ordering for rental equipment as needed.
Build working knowledge of Fabick Cat Rentals equipment and stay current on changes, capabilities, and applications.
Represent Fabick Cat Rentals professionally and with accountability and a commitment to serving customers.
Perform other duties as assigned.