Inside Sales Representative & Lead Generation Specialist

Stephenson Equipment • Harrisburg, PA

29d • Onsite

About The Position

Stephenson Equipment, Inc. (SEI) is seeking an Inside Sales & Lead Generation Specialist to drive equipment sales and support the outside sales team. This role involves identifying, qualifying, and developing new business opportunities, building customer relationships, managing inbound inquiries, and proactively generating leads to contribute to SEI's growth. SEI has been a leader in Pennsylvania, New York, Maryland, D.C., and Virginia since 1957, offering sales, rentals, parts, and service for construction, cranes, paving, road building, and road maintenance equipment.

Requirements

• High school diploma or equivalent.
• Two (2) or more years of experience in inside sales, customer service, lead generation, or a related role.
• Experience making outbound sales or prospecting calls.
• Strong communication and customer service skills.
• Basic computer proficiency, including Microsoft Office and CRM software.
• Ability to manage multiple priorities and work independently.
• Valid driver's license.

Nice To Haves

• Associate's or bachelor's degree in Business, Marketing, or a related field.
• Experience in construction, heavy equipment, agricultural equipment, or industrial equipment sales.
• Experience using CRM platforms, data mining tools, or social media for lead generation.
• Experience managing sales pipelines and qualifying leads for outside sales teams.
• Knowledge of digital marketing and lead generation strategies.

Responsibilities

• Sell, lease, and rent new, used, rental, and JCB compact equipment.
• Generate and qualify new sales leads through outbound prospecting and customer outreach.
• Manage inbound phone calls, emails, and marketing-generated leads.
• Build and maintain a healthy sales pipeline using CRM tools.
• Research prospective customers using data mining tools and other resources.
• Collaborate with Marketing on lead generation campaigns and social media initiatives.
• Coordinate qualified opportunities with outside sales representatives.
• Track customer interactions, sales activity, and lead conversion metrics.
• Support company sales and profitability goals through consistent customer engagement and follow-up.

Benefits

• Comprehensive Medical, Dental, and Vision Insurance-Day 1
• 401(k) with Company Match
• Paid Time Off and Paid Holidays
• Opportunities for growth and professional development
• Stable, employee-owned organization with a strong reputation in the equipment industry
• Supportive team environment with long-term career potential

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED