Influencer, UGC & PR Specialist (parttime) – Amsterdam

Beatly

4d•Remote

About The Position

Beatly is hiring a part-time Influencer, UGC & PR Specialist to lead influencer and PR activity in the Netherlands, focused on an international premium baby and family products brand. The specialist will work closely with the client’s marketing team, while Beatly’s team handles campaign execution. The role involves identifying and building relationships with Dutch influencers and creators, managing product seeding and paid collaborations, developing UGC opportunities, and coordinating public relations and launch activity. The position is based in Amsterdam and can be performed remotely. The start date is January or February 2027. Beatly is an influencer- and creator-led marketing company founded in 2015. It has delivered more than 30,000 collaborations across over 10 markets and works with brands including UBER, Klarna, Spotify, RevolutionRace, Merrell, and Rituals. Its team delivers UGC and influencer campaigns across channels including social media, CTV, and DOOH, supported by a scalable platform.

Requirements

At least 3 years of experience in influencer marketing, preferably combined with PR, either in-house or at an agency.
A strong network among Dutch influencers and creators, preferably in parenting, family, lifestyle, or interiors.
In-depth knowledge of Dutch social media trends, formats, and emerging creators on Instagram and TikTok.
Hands-on experience with product seeding, paid influencer collaborations, and UGC.
Press contacts at Dutch media and experience with PR for product launches.
Native-level Dutch and fluent English.
Ability to work independently and in an organized manner, and to report on results.
Residence in or around Amsterdam.
Relevant education in communications, marketing, PR, journalism, or a comparable field.

Nice To Haves

French language skills.

Responsibilities

Serve as Beatly’s local point of contact for influencers and media in the Netherlands.
Monitor the Dutch influencer scene, including leading influencers, emerging creators, and trends relevant to parents.
Scout new influencers weekly, manage product seedings, and maintain relationships with influencers who have received products.
Select influencers for paid collaborations and review campaign briefs and content before publication.
Identify UGC opportunities and help adapt influencer content for paid social and the brand’s owned channels.
Build relationships with journalists and editors at parenting, lifestyle, and interiors publications.
Generate publicity for four to five major launches per year.
Plan advertorials and other paid placements.
Coordinate events and invite influencers and press.
Report monthly on seedings, content, publicity, and budget.