Influencer Senior Manager (NorthAm)

Wise•Austin, TX

11d•Hybrid

About The Position

Wise is seeking an ambitious, commercially minded Senior Manager to lead its influencer strategy across North America. The role is based in Wise’s Austin office, works alongside the North American regional team, and reports to the Global Influencer Team in London. The position connects global strategy with regional execution and is accountable for the direction and performance of the North American influencer channel. The role owns North American influencer strategy and planning across the US and Canada, including regional forecasting, budget recommendations, and bringing market insights into global strategy. It directly leads and scales influencer activity in Canada, while providing strategic direction and opportunity sizing to the US Influencer Manager, who retains ownership of US market execution. The Senior Manager will also develop and lead Wise Business’s global influencer strategy, starting in North America. This includes identifying priority business audiences and creator segments, partnering with the Wise Business team on positioning and messaging, and testing creators, formats, messages, and commercial models to determine what drives qualified customers and can be scaled. This is a hybrid role based in Austin, requiring office presence at least three days per week. During the first three months, the role is expected to be 100% in the office.

Requirements

Extensive influencer marketing experience across the US and Canada, with a track record of building programmes that drive measurable customer growth.
Ability to focus on meaningful insights and metrics that drive real impact.
Ability to set a clear regional strategy while staying close to execution and understanding what is working.
Experience marketing to small businesses, entrepreneurs, or freelancers.
Commercial and analytical strength, including experience managing budgets, forecasts, and performance.
Strong cross-functional collaboration skills and ability to connect regional and global teams around shared priorities.
Comfort operating within a global reporting structure while embedded in a regional team, connecting both groups through clear communication and shared priorities.

Nice To Haves

Experience building influencer or ambassador programmes in fintech, financial services, or another regulated industry.
Affiliate or performance-partnership experience.
Experience leading and developing high-performing marketers.
French-language skills or experience marketing in Quebec; proficiency in other languages is also valuable.

Responsibilities

Own the North American influencer strategy, setting priorities across the US and Canada.
Build annual and quarterly plans covering audiences, creators, channels, and investment.
Own regional forecasting and budget recommendations, using performance insights to scale opportunities, improve efficiency, and redirect investment.
Represent influencer marketing in regional planning and bring North American insights into global strategy.
Directly own and scale Wise’s influencer strategy in Canada, from market planning and creator identification through execution and optimisation.
Support the US Influencer Manager with strategic direction and opportunity sizing; the US Influencer Manager retains ownership of market execution.
Build a locally relevant Canadian programme and test propositions, formats, and partnerships to define the market’s long-term growth roadmap.
Ensure North American influencer activity follows applicable regulatory, disclosure, brand-safety, and procurement requirements.
Manage senior relationships with agencies, creator partners, platforms, and tools to improve programme quality and scale.
Develop and lead the global influencer strategy for Wise Business, beginning in North America.
Identify priority audiences and creator segments, and partner with the Wise Business team on positioning and messaging.
Run structured tests of creators, messages, formats, and commercial models to identify what drives qualified customers and develop a scalable roadmap.