Influencer Marketing Manager
CookUnity•New York, NY
•$100,000 - $110,000
About The Position
As our Influencer Marketing Manager, you will own CookUnity's influencer and creator marketing engine as a measurable acquisition channel. You'll build a portfolio of creator relationships across TikTok, Instagram, YouTube, and emerging platforms; turn CookUnity's chefs, menus, and customer insights into creator-ready angles; and make the channel accountable to incremental new-customer growth. This is a builder role. Create the operating system, run the deals, and scale our creator channel.
Requirements
- Performance-minded creator marketer with a builder's mindset.
- 4+ years of experience managing influencer, creator, or affiliate-style partnership programs, ideally for a direct-to-consumer, ecommerce, subscription, marketplace, or food brand
- Experience managing paid creator budgets and negotiating deal structures, including flat fees, performance incentives, usage rights, creator licensing, and paid amplification
- Strong analytical fluency. You are comfortable with data, CAC, payback, conversion, cohort quality, attribution limits, and the difference between reach and commercial signal
- Strong creative judgment. You can brief creators clearly, evaluate whether content will work, and explain why a hook, format, or audience match is likely to perform
- Bias toward system-building over one-off wins. You create playbooks, templates, dashboards, and workflows that make the program stronger after each cycle
- Curious about AI as an operating layer for influencer marketing. No engineering background required; practical experimentation with workflows that make sourcing, research, briefing, outreach, QA, or reporting faster and better
- Detail-oriented project manager who can juggle creators, agencies, contracts, briefs, timelines, budgets, and internal partners without dropping threads
- Commercially sharp and intellectually curious. You bring channel fluency, broader growth judgment, and a clear point of view on where the next dollar should go
- Operate with a high degree of autonomy and accountability. You proactively flag risks, identify opportunities, and push for what you believe in
Responsibilities
- Own and scale CookUnity's influencer and creator marketing program across priority platforms, ensuring partnerships are aligned with new-customer growth, CAC, payback, and quality goals
- Build the creator operating system from the ground up: creator tiers, sourcing workflows, audience-fit scoring, outreach templates, deal structures, usage rights, tracking standards, and post-campaign readouts
- Manage creator relationships end to end, from first contact to brief, contract, deliverables, content review, tracking, payment, and long-term reactivation
- Turn CookUnity's chefs, menus, product experience, and customer data into creator briefs that give partners specific, useful things to say
- Build a creator community through early tastings, chef access, menu drops, data briefings, and repeatable moments that make creators more invested in CookUnity over time
- Monitor budgets and pacing with rigor; identify performance risks early and reallocate toward creators, formats, and offers with stronger signal
- Use AI and automation to improve speed and quality across creator discovery, audience-fit scoring, outreach personalization, brief development, trend mining, comment analysis, and reporting
- Collaborate with paid social, creative, lifecycle, SEO, product, culinary, and chef partnerships teams to turn creator activity into a repeatable growth engine
- Stay on the frontier of creator marketing, platform shifts, AI tooling, and performance measurement so CookUnity keeps learning faster than the category
Benefits
- Health Insurance coverage
- 401k Plan
- Unlimited PTO
- 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
- Paid Family leave
- Compassionate Leave: 3-5 days each time the need arises
- A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
- AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
- Wellness perks: access to fitness subsidies to build a healthy lifestyle
- Personalized Spanish coach
- Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
