Influencer Manager

NewGen•New York, NY

13h•Hybrid

About The Position

NewGen is a global social creative and creator agency seeking a permanent, full-time Influencer Manager to lead hands-on delivery across live influencer and creator campaigns for their client roster. This is an execution-focused role for someone who knows how to run influencer campaigns end-to-end, from casting through to reporting, and can hit the ground running. The Influencer Manager will work closely with senior influencer leads and cross-functional teams, bringing structure, pace, and creator know-how to a busy, always-on roster. The role emphasizes understanding influencer marketing as relationship-driven, culturally relevant, and focused on delivering programs that audiences care about. Success requires a deep understanding of the creator ecosystem, an instinct for influential voices, and the ability to translate insights into authentic, high-impact brand partnerships, activating a range of creators from community-led to established names.

Requirements

4–5+ years' experience in influencer marketing or creator partnerships, agency or brand-side
Experience managing influencer campaigns end-to-end, from casting through to reporting
Strong existing relationships with creators, agents, and talent managers
Confidence negotiating fees, usage rights, and contract terms
Comfortable using influencer and project management tools/platforms
Strong organisational skills and the ability to manage multiple workstreams under tight timelines
A collaborative mindset and the ability to get up to speed quickly

Responsibilities

Manage end-to-end campaign delivery – Own briefing, casting, contracting, content review, posting, and reporting, keeping every workstream on track and on time.
Source and vet creators – Identify and evaluate influencers and creators against brief requirements, from micro to top-tier talent.
Own day-to-day creator relationships – Communicate with creators, agents, and managers to keep partnerships smooth, professional, and on schedule.
Support negotiations and contracting – Assist with fee negotiations, usage rights, and contract terms, working within agreed budgets.
Coordinate across teams – Partner with strategy, creative, and account teams to keep influencer workstreams integrated into the wider campaign.
Report on performance – Track and report on campaign delivery and performance metrics for internal and client review.