Inbound Digital Marketing Manager
About The Position
SpaceManager Closets has been providing custom closets and storage solutions in Houston for over 28 years, manufacturing in-house and installing with their own crews. They offer a lifetime transferable warranty and are a growing, independent company. This role is for a Marketing Manager to lead the entire inbound marketing operation, focusing on full-funnel inbound leadership rather than just coordination or social media. The position includes managing a videographer and supervising a third-party Google Ads and Meta Ads agency, reporting directly to the CEO. The core challenge is to own the inbound growth engine, from demand generation to lead conversion and pipeline contribution, developing messaging for homeowners and builders, and building a content machine across various channels to establish the brand as the most trusted name in custom closets.
Requirements
- 3-6 years of marketing experience with demonstrated success building and scaling inbound programs that generate real, qualified leads -- not just traffic.
- Hands-on HubSpot experience: workflows you have built, email sequences you have deployed, landing pages you have launched, and pipeline reports you have owned.
- A working knowledge of SEO: keyword research, on-page optimization, and content gap analysis. You know the difference between content that ranks and content that converts.
- Enough knowledge of Google Ads and Meta Ads to challenge an agency when the numbers don't add up.
- Strong writing skills -- you can write a compelling, buyer-centric blog post and a sharp email nurture sequence in the same afternoon.
- Experience managing a direct report or external vendor against hard performance metrics.
- Comfort with both strategic planning and tactical execution. You can think in funnels and still hit publish.
Nice To Haves
- Experience in home improvement, residential construction, luxury home services, or any industry where buyers research heavily before they buy.
Responsibilities
- Design and execute a comprehensive inbound marketing strategy that drives qualified leads into the sales pipeline, consistently, month over month.
- Own the editorial calendar and publishing cadence: 3 SEO-optimized blog posts per week, a biweekly email newsletter, and daily social content across LinkedIn and Pinterest.
- Build and run HubSpot: lead nurturing workflows, landing pages, CTAs, segmented email campaigns, and weekly pipeline reporting to the CEO.
- Supervise the third-party PPC agency running Google Ads and Meta Ads -- set direction, define lead quality standards, review performance weekly, and hold them accountable to CPL and ROAS targets.
- Direct the videographer: content briefs, shot lists, creative review, and approval before anything goes live.
- Track and report on full-funnel inbound performance: organic traffic, keyword rankings, email engagement, social-sourced leads, paid CPL, and lead-to-appointment conversion rate.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
