Digital Marketing Manager

Kinatico

5d

About The Position

We power insights for better, safer workplaces... together. Are you ready to be a Kin-at-i-can? Are you a strategic, data-driven, curious Digital Marketing Manager ready to take the reins of a B2B growth engine? We’re looking for someone to lead our marketing function on a 14-month contract, covering a period of parental leave and commencing mid-August. If you’re passionate about driving awareness, optimising performance, enhancing a digital experience and building a powerful brand, we want to hear from you! Working for Kinatico will provide you with a fantastic opportunity to gain insight into a supportive, established Reg-Tech organisation with strong growth ambitions. It’s a rare chance to step into a high-impact role and make your mark from day one.

Requirements

• Expertise in CRM, Google Analytics, SEO/SEM, and marketing automation
• Proven experience driving B2B SaaS growth through data-led decisions
• The agility to thrive in a fast-moving, ever-evolving environment
• Curious nature that loves to learn and grow without taking life too seriously
• 7 + years of experience in digital marketing, growth marketing, or demand generation, preferably within a SaaS or technology-focused business.
• Proficient in email marketing tools and platforms (Customer.io)
• Proven track record of designing and executing successful multi-channel marketing campaigns.
• Strong B2B experience.
• Experience in analysing campaign performance and optimizing marketing funnels to achieve growth goals.
• Experience in working with and managing partners and third parties
• Bachelor’s degree in digital marketing , Business, DataScience , or a related field.

Nice To Haves

• Certifications in Google Ads, Google Analytics, or marketing automation tools (e.g., HubSpot, Marketo, Pardot) are highly desirable.
• Strong data management skills

Responsibilities

• Design and execute full-funnel digital marketing strategies to drive lead generation and revenue growth
• Launch and optimise multi-channel campaigns across SEO, SEM, social, email, and paid media
• Lead the development, in collaboration with the CXO and external agencies, of our new website and website strategy
• Develop and execute automated lifecycle marketing strategies aligned to best practice and using data-driven decision making – ownership of customer marketing data management frameworks and standards
• Own performance metrics like CAC, LTV, pipeline velocity, and conversion rates
• Continuously test, learn, and refine assets, messaging, and user journeys
• Be a champion of our brand across all digital touchpoints
• Collaborate with sales, product, and external agencies to align and amplify impact
• Explore emerging tools and tactics to stay ahead of the curve
• Oversee and optimise our website CMS, SEO infrastructure, and technical performance

Benefits

• Flexible and supportive work environment
• A supportive culture of development and recognition, we love seeing our thrive!
• Work for an ASX listed company and a leader in Reg-Tech
• Join the company at an incredibly exciting time and enter a world of energy, enthusiasm and innovation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior