Digital Marketing Manager

StackAI•New York, NY

1d•$146,000 - $207,000•Hybrid

About The Position

StackAI is seeking a Digital Marketing Manager to build and scale the company's growth engine. This role requires a deep understanding of how search, content, websites, paid acquisition, and AI-powered discovery function as an integrated system to drive enterprise demand. The successful candidate will be responsible for how prospects discover StackAI across Google, AI assistants, and the company website. Key responsibilities include developing the SEO strategy, leading efforts in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), building high-performing demand generation programs, and enhancing website conversion rates. This position offers the opportunity to work directly with founders and collaborate closely with product, sales, and design teams to accelerate growth. The role is ideal for individuals who excel at building from first principles, rapid experimentation, and leveraging AI to enhance execution.

Requirements

5+ years of experience in digital marketing, growth marketing, demand generation, or SEO-focused marketing roles within B2B SaaS
Demonstrated success growing organic traffic, search visibility, and pipeline through SEO initiatives
Strong understanding of technical SEO, content strategy, keyword research, site architecture, and search analytics
Experience developing and executing integrated demand generation campaigns
Hands-on experience with website optimization, conversion rate optimization, and marketing analytics
Familiarity with AEO, GEO, AI search optimization, or a strong interest in how AI is transforming search and discovery
Experience with HubSpot, Salesforce, Google Analytics, Search Console, and modern marketing technology stacks
Strong analytical skills and comfort using data to drive decision-making
Excellent communication and copywriting skills, particularly for technical and enterprise audiences
Experience using AI tools and automation to increase productivity and scale execution
Entrepreneurial mindset with the ability to operate independently and thrive in ambiguity

Nice To Haves

Experience marketing AI, developer, infrastructure, workflow automation, or enterprise software products
Deep expertise in SEO and content-led growth
Experience building account-based marketing or account-based experience programs
Familiarity with healthcare, financial services, legal, government, or other regulated industries
Experience designing AI-powered marketing workflows and automation systems

Responsibilities

Own StackAI's Search & Organic Growth Strategy
Develop and execute StackAI's SEO strategy across technical SEO, content strategy, site architecture, authority building, and conversion optimization
Identify high-value search opportunities across enterprise AI, automation, knowledge management, customer support, compliance, and adjacent categories
Drive organic traffic growth, keyword rankings, domain authority, and organic pipeline generation
Partner cross-functionally to create content that ranks, converts, and establishes StackAI as a category leader
Continuously improve site structure, internal linking, metadata, schema markup, and technical performance
Lead AI-Era Search (AEO & GEO)
Define StackAI's strategy for visibility across ChatGPT, Claude, Gemini, Perplexity, and emerging AI search platforms
Conduct ongoing LLM visibility audits to understand how StackAI appears in AI-generated responses relative to competitors
Optimize content, structured data, citations, and digital authority signals that influence AI-generated recommendations
Partner with PR and content marketing to strengthen StackAI's presence across authoritative sources leveraged by AI systems
Develop repeatable frameworks for measuring and improving AI search visibility
Build & Scale Demand Generation Programs
Design and execute integrated demand generation campaigns across paid media, email, content, events, and social channels
Build account-based and persona-driven programs targeting senior enterprise buyers in the IT space
Launch and evaluate rapid growth experiments across channels, audiences, and messaging
Use performance insights to scale successful programs and sunset ineffective ones
Own Website Performance & Conversion
Treat the StackAI website as a revenue-generating asset
Drive conversion rate optimization through landing page development, experimentation, and A/B testing
Improve visitor-to-pipeline conversion across product pages, content experiences, and campaign destinations
Own website analytics, attribution, tracking, and reporting infrastructure
Optimize Paid Acquisition
Manage and evolve paid programs across Google, LinkedIn, and other relevant channels
Leverage AI-native advertising capabilities to improve targeting, creative performance, and conversion efficiency
Monitor campaign performance, budget allocation, attribution, and ROI
Continuously test messaging, audiences, creative concepts, and landing page experiences