Digital Marketing Manager

Shop Trulieve•Tallahassee, FL

3d•Remote

About The Position

This role leads end-to-end campaign strategy across key business initiatives and acts as the strategic owner of go-to-market planning across major marketing priorities. This role drives cross-functional alignment across marketing, retail, product, loyalty, and digital teams to ensure major initiatives are well-defined, coordinated, and set up for successful channel execution. This person serves as the strategic orchestrator across channels and teams, owning GTM planning, stakeholder alignment, launch readiness, and strategic recommendations for initiatives such as the mobile app, rewards, product launches, state expansions, and high-priority rollout efforts. They partner closely with the CDP team to translate business strategy into executable channel plans, while ensuring requirements, dependencies, and acquisition opportunities are clearly defined upfront.

Requirements

Lead end-to-end campaign strategy across key business initiatives.
Drive cross-functional alignment across marketing, retail, product, loyalty, and digital partners.
Own go-to-market planning for major initiatives.
Lead state expansion strategies and support launch planning for new markets.
Partner with the CDP team to translate strategic priorities into executable channel plans.
Gather requirements from stakeholders to inform CRM and channel needs.
Develop and standardize subscriber acquisition strategies.
Coordinate with retail and marketing partners to scale acquisition programs.
Identify strategic gaps and opportunities across campaigns, launches, and channel plans.
Leverage campaign reporting insights to identify performance trends.
Assess campaign plans, market launches, and partner inputs to surface risks.
Shape recommendations that strengthen GTM readiness.
Lead planning for major launches, new markets, and priority rollouts.
Support high-priority launch planning.
Coordinate planning for launch dependencies, market needs, and operational considerations.
Ensure activations and other high-visibility rollout efforts are strategically supported.
Partner with the CDP team to translate strategy into channel-ready plans.
Work across teams to convert business priorities into clear channel requirements, timelines, and launch expectations.
Align stakeholders on priorities, tradeoffs, and launch approach.
Serve as the connective point between strategy, GTM planning, and channel activation.
Escalate readiness gaps, alignment issues, or resourcing risks to the Director of Digital Marketing.

Nice To Haves

Experience in the cannabis industry is a plus.

Responsibilities

Lead end-to-end campaign strategy across key business initiatives, ensuring priorities are clearly defined and aligned to business goals.
Drive cross-functional alignment across marketing, retail, product, loyalty, and digital partners to ensure initiatives are coordinated from planning through launch.
Support the Brands team on strategic initiatives to ensure proper strategy, positioning, and alignment across digital channels.
Own go-to-market planning for major initiatives including the mobile app, rewards, product launches, and other high-priority business moments.
Lead state expansion strategies and support launch planning for new markets, ensuring strategic readiness across stakeholders.
Support activations team with execution across high-priority launches and rollouts by coordinating strategy, timing, dependencies, and stakeholder readiness.
Act as the strategic orchestrator across channels and teams, identifying gaps, dependencies, and opportunities and driving recommendations that improve launch readiness and campaign impact.
Partner with the CDP team to translate strategic priorities into executable channel plans across email, SMS, push, and app.
Gather requirements from stakeholders to inform CRM and channel needs, ensuring audience, messaging, and execution inputs are captured early and clearly.
Develop and standardize subscriber acquisition strategies including list growth, opt-in programs, and incentive frameworks that can scale across markets and initiatives.
Coordinate with retail and marketing partners to scale acquisition programs and ensure the Rewards calendar is accurately reflected across CRM touchpoints and launch plans.
Identify strategic gaps and opportunities across campaigns, launches, and channel plans, and proactively recommend improvements to increase impact and alignment.
Leverage campaign reporting insights to identify performance trends, inform strategic recommendations, and improve future digital campaign planning.
Assess campaign plans, market launches, and partner inputs to surface risks, dependency gaps, and cross-functional needs before execution begins.
Shape recommendations that strengthen GTM readiness, improve coordination across teams, and better connect strategy to channel activation.
Lead planning for major launches, new markets, and priority rollouts, ensuring the right partners, timelines, and channel requirements are aligned before execution begins.
Support high-priority launch planning with a focus on readiness, sequencing, stakeholder coordination, and channel alignment.
Coordinate planning for launch dependencies, market needs, and operational considerations that may impact timing, messaging, or execution approach.
Ensure activations and other high-visibility rollout efforts are strategically supported with clear ownership, timing, and cross-functional coordination.
Partner with the CDP team to translate strategy into channel-ready plans and ensure execution teams have the inputs needed to deliver effectively.
Work across teams to convert business priorities into clear channel requirements, timelines, and launch expectations.
Ensure strategic plans are well-documented, scalable, and actionable so channel owners and partners can execute consistently across markets.
Align stakeholders on priorities, tradeoffs, and launch approach to keep initiatives moving forward with clarity and accountability.
Serve as the connective point between strategy, GTM planning, and channel activation rather than owning direct CRM execution.
Escalate readiness gaps, alignment issues, or resourcing risks to the Director of Digital Marketing as needed to protect launch success.