Inbound Marketing Manager

Centria Autism•Farmington Hills, MI

3d•Onsite

About The Position

The Inbound Marketing Manager will play a crucial role in enhancing the company's customer acquisition and pipeline growth strategies. They will be responsible for creating and executing automated HubSpot journeys and local search initiatives to attract qualified leads, improve the company's brand authority, and strengthen overall organic conversion efforts. Collaborating closely with the broader marketing and operations teams, they will work to identify high-value SEO/AEO channels, craft engaging content that builds trust with families, and deploy technical marketing tactics that resonate with potential clients looking for child therapy solutions.

Requirements

Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Minimum 5 years of experience in inbound marketing, content marketing, digital marketing, or other relevant field
Working knowledge of laptop/desktop PC
Proficiency in Microsoft Office (Excel, PowerPoint, Word, etc.) with a high level of presentation skills and Excel reporting preferred
Proficiency in G Suite (Gmail, Drive, Docs, Sheets, Google Meet)
Ability to follow written instructions
Ability to use computers and computer/software programs
Ability to communicate expressively and receptively
Strong understanding of inbound marketing tactics and strategies.
Heavy, hands-on experience managing HubSpot’s Marketing Hub. Must deeply understand contact properties, visual workflow logic, and active/static lists.
Proven track record to successfully scale review volume, monitor sentiment, and manage multi-location listings.
Demonstratable experience growing non-paid web traffic via content creation and on-page optimization.
Excellent written and verbal communication skills with an eye for compelling content creation.
Analytical mindset with the ability to track and interpret inbound marketing metrics.
Ability to work collaboratively in a fast-paced, team-oriented environment.
Ability to handle multiple assignments on a timely basis with a high degree of accuracy.

Nice To Haves

Experience with AEO/GEO a plus.

Responsibilities

Design, build, and optimize trigger-based, automated multi-channel nurturing workflows within HubSpot to progress leads from discovery to enrollment.
Maintain meticulous CRM data hygiene.
Segment contact lists based on geography, clinical needs, and lifecycle stage to ensure hyper-personalized messaging.
Oversee the strategy, copywriting, and deployment of newsletters, nurture sequences, and standalone announcements.
Handle all operational quality control (testing, formatting, and link verification).
Systematically test email variants (subject lines, design layouts, send-times, and CTAs) to scale click-to-open rates (CTOR) and conversion metrics.
Actively manage and optimize Google Business Profiles and local directory listings across all clinic locations to maximize visibility in local map packs.
Strategize, automate, and monitor the review solicitation process.
Build seamless review-request workflows and leverage positive social proof across marketing channels.
Plan and write high-impact posts addressing core customer pain points and driving organic traffic.
Coordinate with department and clinical leadership to edit, optimize, and publish expert-led, industry-specific content.
Repurpose top-performing blog themes and success stories into downloadable resources (gated PDFs, guides, worksheets) to accelerate premium email sign-ups.
Track and report on the overall health of the inbound funnel: organic keyword growth, local search impressions, review generation rates, email engagement, and total MQLs.
Compliance with Centria’s Code of Conduct, policies and procedures, and Federal and State laws.
Responsibility to report violations of Company policies or the Code of Conduct.