Product Marketing Coordinator, Inbound
About The Position
This role focuses on leading market and competitive intelligence for an assigned product portfolio. The coordinator will run and evolve the win/loss program, develop and maintain buyer personas, ICPs, and customer journey maps, and partner with Product to influence roadmap priorities. They will also support client research initiatives, act as an internal advocate for the client, and deliver insights to various teams. The goal is to ensure a clear, current, and trusted picture of the market, buyer, and competitive landscape, with product decisions reflecting sourced insights.
Requirements
- 1-3 years of experience in product marketing, market research, strategy, or a related field
- Demonstrated use of AI tools to accelerate research, sharpen competitive analysis, and raise the bar on output quality
- Genuine curiosity about buyers, markets, and competitive dynamics
- Clear written and verbal communication; you can turn a messy interview into a sharp insight
- Comfort managing multiple projects and priorities without dropping the ball
- Confidence contributing your perspective in cross-functional conversations, even early in your career
- Hands-on experience or eagerness to learn tools such as Salesforce, Asana, Klue, Clozd, Gong, Pendo, Claude and Microsoft Co-Pilot
Nice To Haves
- SaaS experience preferred
- Nonprofit or association experience is a strong plus
Responsibilities
- Lead market and competitive intelligence for assigned product portfolio
- Run and evolve the win/loss program, turning insights into clear recommendations
- Develop and maintain buyer personas, ICPs, and customer journey maps
- Partner deeply with Product to influence roadmap priorities, packaging, and differentiation
- Support client research initiatives, including interviews, surveys, and feedback analysis
- Act as an internal advocate for the client, ensuring insights are reflected in strategy and messaging
- Deliver concise, actionable insights to Product, Product Marketing, Sales, and Exec teams
- Support evolving priorities and cross-functional initiatives as needed to advance product marketing and business outcomes
- Other duties as assigned
Benefits
- Medical, Dental & Vision Benefits
- 401(k) Savings Plan with Company Match
- Flexible Planned Paid Time Off
- Generous Sick Leave
- Inclusive & Welcoming Environment
- Purpose-Driven Culture
- Work-Life Balance
- Commitment to Community Involvement
- Employer-Paid Parental Leave
- Employer-Paid Short-Term Disability
- Remote Work Flexibility
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
