Digital Marketing Manager

Lighthouse • Denver, CO

7d • Hybrid

About The Position

The Digital Marketing Manager will execute integrated, multi-channel marketing programs that drive demand and engagement across the full customer lifecycle. This role focuses on channel execution, campaign operations, and performance optimization across digital channels – including email, social, webinars, paid media, and website – in support of the company’s pipeline and revenue goals. You'll be joining our global Marketing team, a group of creative thinkers who blend the art and science of marketing to drive revenue and deliver amazing experiences. We are an AI-first organization where every marketer is expected to think like a builder and use technology to innovate. In this role, you will lead the charge for our independent hotels segment, a key growth area for Lighthouse, working closely with our content, paid media, field events, and Indie sales teams. You'll guide a dedicated team, focus on the metrics that matter, and push the boundaries of what's possible in a fun, collaborative, and fast-paced environment.

Requirements

• 4-6 years of experience in B2B marketing
• Hands-on experience across email, paid social, and website.
• Comfortable operating in marketing automation platforms (HubSpot preferred) and CRM systems to build and launch campaigns independently.
• Pulls and interprets channel performance data to make optimization decisions based on metrics including open rates, CTR, MQL volume, and pipeline contribution.
• Manages multiple concurrent campaigns without losing detail or missing deadlines. Strong grasp of asset management, QA, and timeline management.
• Builds and manages segmented email and nurture programs including list management, workflow logic, and lifecycle stage targeting.
• Partner closely across Marketing, Sales, Design, and Operations teams to align on goals, share insights, and deliver coordinated campaigns that serve both prospect and customer audiences.

Responsibilities

• Execute integrated, multi-channel campaigns aligned to the full marketing funnel and to revenue goals across prospect and customer audiences.
• Build marketing assets and manage campaign execution including workflows, landing pages, creative assets, nurture sequences, and lead capture setup – translating campaign strategy into pipeline-driving execution.
• Collaborate with Product Marketing, Content, Field, Marketing Operations, Sales, and other departments to create revenue-driving campaigns that align with audience needs and business priorities.
• Manage campaign timelines, assets, execution, and overall performance metrics to maximize efficiency and effectiveness.
• Drive demand, conversion, and engagement by promoting key products, features, and resources to the right audiences at the right stage of the journey across all of our channels.
• Execute and optimize segmented, personalized programs that span acquisition, nurture, and expansion.
• Analyze campaign performance and channel metrics to inform strategy and continuously improve marketing effectiveness.

Benefits

• Flexible time off
• 401k matching: Up to 4%
• Health insurance: Two Blue Cross Blue Shield plans with 99% company contribution to the base plan and 75% for dependents and spouses, plus $25/month to HSA.
• Vision and Dental Insurance: Dental Buy-up plan option, 50% company contributions to premiums for both employees, dependents and spouses for both.
• Employee Assistance Program: 100% confidential and free.
• Employer paid Short Term Disability + $50,000 Life Insurance
• Parental leave: 12 weeks of company paid primary caregiver leave, 3 weeks of company paid secondary caregiver leave, $1,500 new parent bonus, and 4 week flexible return to work plan.
• Wellbeing support: Subsidized ClassPass subscription.
• Referral bonus: Earn rewards for bringing in new talent.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed