In-App Media Buyer

Career Hub•Capon Bridge, WV

14d

About The Position

RISK is an international iGaming company with more than 1,000 professionals across 20+ locations. It operates in 10 countries and serves over 300,000 customers. The company is seeking an In-App Media Buyer to run WebView apps on iOS and Android in the iGaming vertical, primarily targeting Tier-1 and Tier-2 markets in Europe. Priority traffic sources are Unity Ads and Kayzen. The role works with a technical integrator, in-house and rented app inventory, a creative department, ad accounts provided by the company, and analytics that include cohort analysis. ROAS campaigns track not only the first deposit but also subsequent deposits.

Requirements

At least 1 year of experience launching in-app networks in iGaming.
Recent hands-on experience, within the last 6 months, with Tier-1 or Tier-2 European markets on at least one of Unity, Kayzen, or Moloco.
Experience managing budgets of at least $1,500 per day.
Ability to develop non-standard creative-and-offer combinations in collaboration with a designer, and understand how creative affects player quality.
A/B testing skills.
Confidence working with numbers and understanding how metrics relate and can be influenced, including controlling deposit cost at scale.

Responsibilities

Run WebView apps on iOS and Android in the iGaming vertical.
Launch and manage in-app advertising campaigns, primarily through Unity Ads and Kayzen.
Work with a designer to develop non-standard creative-and-offer combinations.
Use A/B testing and campaign metrics to influence results, including deposit cost at scale.
Manage advertising budgets of $1,500 or more per day.
Work with ROAS campaigns that track first and subsequent deposits, using cohort analysis.