ViiV Healthcare (GSK) Implementation Marketing Manager

ViiV Healthcare • Durham, NC

20d • Hybrid

About The Position

The Implementation Marketing Manager leads the development and execution of field-facing materials that educate customers about implementing ViiV injectable products. The role also develops marketing materials for ViiVConnect hub services, aligning messages and materials with program objectives. It requires close collaboration with brand teams, field leadership, and internal partners across the ViiV portfolio.

The manager collaborates across marketing, reimbursement, market access, payer marketing, patient access, and affordability functions to support provider and patient experience and implementation marketing strategy. The role oversees agency relationships, project planning and delivery, copy-approval workflows, marketing materials and communications, and measurement of progress and impact. It also works with training teams to educate field teams and supports risk controls and documentation with internal and agency partners.

The position is based in Durham, North Carolina, and uses a hybrid working model, with office presence expected about two days per week. Domestic relocation may be considered. ViiV employees receive the same benefits options and plans as GSK employees; details are available in the GSK US Benefits Summary.

Requirements

• Bachelor’s degree.
• At least 6 years of pharmaceutical commercial experience.
• Experience working with a specialty product.
• Project management skills and experience.
• Marketing experience, including the copy-approval process or MLR.
• Digital marketing experience.

Nice To Haves

• Experience in market access, reimbursement, and financial programs related to acquisition of a specialty product.
• Sales experience.
• Ability to work effectively within a complex matrix organization.
• Knowledge of creative development, copy approval, and production processes.
• Website development experience.
• Strong communication, presentation, and organizational skills.

Responsibilities

• Collaborate with Brand Marketing, Field Reimbursement, Market Access, Payer Marketing, Patient Access and Affordability, and other stakeholders on provider and patient experience and implementation marketing strategy.
• Develop implementation marketing materials, including the ViiVConnect website and digital media, to increase customer awareness and education about acquiring specialty products and accessing patient programs.
• Manage agency relationships and ensure projects are delivered on time and within budget, including maintaining a comprehensive resource plan.
• Project-manage activities, including progress meetings, reports, steering groups, and workstreams.
• Support organization and management of projects entering the copy-approval process, including project prioritization and schedules across teams, in collaboration with agency partners, promotions management, and internal stakeholders.
• Measure and communicate project progress and impact.
• Manage marketing materials and internal and external communications.
• Collaborate with the training team and educate field teams on developed materials and programs.
• Partner with team members and agencies to support implementation of new or enhanced controls for identified and emerging risks, with appropriate documentation.
• Understand ViiVConnect hub partners and vendors.

Benefits

• Employees receive the same benefits options and plans as GSK employees; see the GSK US Benefits Summary for details.
• A domestic relocation package may be considered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level