ViiV Healthcare (GSK) Implementation Marketing Manager

GSK • Durham, NC

19d • Hybrid

About The Position

The Implementation Marketing Manager leads the development and execution of field-facing materials that educate customers about implementing ViiV Injectable products. The role also develops marketing materials for ViiVConnect hub services and aligns messages and materials with program objectives. It works closely with Brand Teams, field leadership, and internal partners across the ViiV portfolio to equip field teams to educate customers and improve the patient experience.

This position is based in Durham, North Carolina, and uses a hybrid working model, with office presence expected about two days per week. A domestic relocation package may be considered. The role offers flexible working.

Requirements

• Bachelor’s degree.
• At least 6 years of pharmaceutical commercial experience.
• Experience working with a specialty product.
• Project management skills and experience.
• Marketing experience, including experience with the copy approval process or MLR.
• Digital marketing experience.

Nice To Haves

• Experience in market access, reimbursement, and financial programs related to specialty product acquisition.
• Sales experience.
• Ability to work effectively within a complex matrix organization.
• Knowledge of creative development, copy approval, and production processes.
• Website development experience.
• Strong communication, presentation, and organizational skills.

Responsibilities

• Collaborate with Brand Marketing, Field Reimbursement, Market Access, Payer Marketing, Patient Access and Affordability, and other stakeholders on provider and patient experience and implementation marketing strategy.
• Develop implementation marketing materials, including ViiVConnect website and digital media content, to increase customer awareness and education about specialty product acquisition and patient access programs.
• Manage agency relationships and ensure projects are delivered on time and within budget, including maintaining a comprehensive resource plan.
• Project-manage activities, including progress meetings, reports, steering groups, and workstreams.
• Support organization and management of projects entering the copy approval process, including project prioritization and schedules across teams; work with agency partners, promotions management, and internal stakeholders.
• Measure and communicate progress and impact.
• Manage marketing materials and internal and external communications.
• Collaborate with the training team and educate field teams about materials and programs developed.
• Partner with team members and agency partners to support implementation of new or enhanced controls that mitigate identified and emerging risks, with appropriate documentation.
• Understand ViiVConnect hub partners and vendors.

Benefits

• Employees receive the same benefits options and plans as GSK employees; the posting refers applicants to the GSK US Benefits Summary for details.
• Flexible working.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level