HubSpot & Lifecycle Marketing Manager

Just Right Reader • Remote,

3d

About The Position

Just Right Reader is a curriculum provider focused on advancing literacy for students from Birth through 12th Grade. Its resources support all learners, including older students who need intervention to develop foundational skills, and are grounded in the Science of Reading.

The HubSpot & Lifecycle Marketing Manager owns HubSpot for the Marketing department and leads the B2B customer lifecycle strategy. The role is accountable for how Marketing uses HubSpot and for managing an external HubSpot agency, if needed, to deliver effective campaigns, automation, reporting, and revenue growth. The manager partners with IT and Sales, oversees campaign and funnel performance, and supports customer activation, retention, and engagement.

Requirements

• B2B lifecycle or demand-generation marketing experience.
• Hands-on experience owning HubSpot Marketing Hub and CRM.
• Experience managing a HubSpot agency or similar external partner.
• Experience delivering automated email, nurture, and webinar campaigns.
• Strong understanding of lead management, segmentation, and reporting.

Nice To Haves

• B2C lifecycle marketing experience.
• HubSpot certifications.

Responsibilities

• Act as Marketing's lead owner and internal expert for HubSpot.
• Manage the HubSpot agency's marketing projects, including briefs, priorities, timelines, budgets, deliverables, and performance.
• Manage HubSpot workflows, emails, forms, landing pages, lists, lead scoring, and reporting.
• Build B2B lifecycle campaigns across acquisition, nurturing, onboarding, retention, and re-engagement.
• Plan and coordinate webinars, including speakers, promotion, registration, delivery, and follow-up.
• Develop webinar nurture campaigns that convert attendees and registrants into qualified leads.
• Maintain CRM data, lifecycle stages, segmentation, automation rules, and platform governance.
• Partner with IT on HubSpot integrations, data governance, access, security, and technical troubleshooting.
• Partner with Sales to improve lead qualification, routing, and follow-up.
• Define and optimize MQL and SQL criteria and handoff workflows.
• Report on campaign, funnel, webinar, and revenue performance.
• Maintain email deliverability, consent, and data-protection standards.
• Manage marketing attribution models and tracking to evaluate channel performance and campaign ROI.

Benefits

• Competitive salary and benefits package.
• Opportunities for growth and development.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed